Merchandising · Grocery · Fashion · Convenience
Promo Conflict Cancellation
Cannibalization mid-promo. Models kill-or-narrow, ends the overlap.
Trigger condition
Mid-flight net category lift below threshold, default +3%, from cross-SKU cannibalization or overlap with a concurrent halo SKU.
Write-back
Promo end-date pushed in the promo engine; flag set in SAP CAR; POS price-rule expired.
Every write is gated on an approver role you name. Nothing runs unattended.
Procedure
- Decompose gross lift into incremental, cannibalized, pulled-forward, and pantry-loaded volume.
- Identify the overlapping promo or adjacency eating the lift.
- Model kill A, kill B, narrow scope, change discount. Show expected net lift under each.
- Open a case to the category merchandising lead. Cancellation gated on approval.
- Close when net category lift returns above threshold or the promo ends.
Outcome metric
Net category lift for the rest of the window vs. the modeled counterfactual. Positive if it clears threshold within 48 hours.
The case closes on this number, not on the action being taken. A playbook without a close condition is a dashboard.
The rest of Merchandising
Markdown Cadence Reset
Style velocity below cluster. Proposes a shallower, earlier ladder.
Full-margin sell-through
Assortment Rationalization
Long-tail SKUs tying up capital. Ranks by GMROI, proposes cuts and adds.
GMROI
Price Elasticity Recalibration
Elasticity drifted. Re-estimates and proposes moves that hold volume.
Category margin
New SKU Velocity Gate
A new item is missing its launch curve. Flags it for cut or support.
GMROI
Cluster Reassortment
Cluster mismatched to demand. Re-maps to its real velocity.
Sell-through
Run Promo Conflict Cancellation on your data.
Pick three playbooks from the catalog. We wire them against your system of record for the pilot.
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お客様のオペレーションについてお聞かせください。デモまたはPoCをご提案します。