Demand · BigCommerce · VP Merchandising

Demand Forecasting for VP / Director of Merchandising, read from BigCommerce

See demand before it arrives. Ward runs it off BigCommerce, scoped to what a VP Merchandising owns.

How a VP Merchandising runs demand off BigCommerce

Your category managers are drowning in spreadsheets. Ward writes the finding at the altitude a VP Merchandising works at.

What demand forecasting does: Ward combines historical patterns, weather data, local events, and economic signals to forecast demand at the store-SKU-day level.

What Ward does with that: Ward builds store-level demand models incorporating seasonality, weather forecasts, promotional calendars, local events, and macroeconomic indicators.

Getting the data in. Ward connects via BigCommerce REST API with OAuth. Webhooks for real-time order and inventory events.

Capabilities

  • Event and holiday modeling
  • Automatic reorder point recalculation
  • Store-SKU-day level precision
  • Weather-driven adjustment
app.getward.ai Live demo
Acme Retail @Merchandising: VP Analyst claude-sonnet default
A

Chat

Ask anything. Ward routes to the right agent and returns cited answers.

Why did Store 37 miss target last week?
You · 9:42 AM
Schema Scout · routed to Merchandising Agent

I pulled Store 37’s last 28 days against the chain baseline. Two root causes, both compounding.

SignalFinding
labor_efficiencyRev/labor-hour −22% vs. cluster, staffing mismatch at 11a–1p peak
inventory.freshFresh fill 83%, backroom replenishment lag at 2–4p
promo.liftBOGO crackers cannibalized Brand Y by 28%, net category +6%

Recommend: re-baseline Store 37 schedule against true peak, raise replen window to 1p, and review the BOGO before next cycle.

8 parallel queries 3 sources cited confidence 0.92
Show me how to fix the staffing mismatch.
You · 9:43 AM
Labor Agent · drafting schedule diff
Querying labor_scheduling
Ask anything, Ward routes to the right agent. Cmd+K

Reporting

Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.

7d13w52w
Revenue vs. forecast
$48.2M
+4.2% WoW
Gross margin %
24.1%
−3.2pp
Fill rate, fresh
83.4%
−4.1pp
Shrink, West region
2.41%
+0.8pp
Revenue vs. forecast 13 weeks actual, 6 weeks forecast, 80% interval
Actual Forecast 80% interval
% of plan 106 94 100 forecast → W−13 W−5 today +6wk
Holt-Winters + weather regressor MAPE 4.1% at 4wk Backtested 24 months Crosses plan in 3 weeks
Forecast error by horizon MAPE, 24-month backtest
1wk 2.1%
2wk 3.0%
4wk 4.1%
8wk 6.3%
13wk 8.9%
Accuracy bar for promo decisions: ≤5% at 4wk
Models in production Every forecast ships a model card
ModelHorizonMAPE
holt_winters4wk4.1%
arima_sarimax13wk8.9%
gbm_demand1wk2.1%
bayes_hiernew store11.4%

Sources

Connect external systems to the data lake.

NameTypeLast sync
sap_pos_transactionsimport2m ago
sap_inventory_shrinkageimport2m ago
sap_labor_schedulingimport14m ago
retail_inventory_weeklyimport1h ago
retail_google_ads_dailyimport1h ago
retail_meta_ads_dailyimport1h ago
retail_ga4_website_dailyimport1h ago

Policies

Browse and manage Cedar access policies for your tenant.

TLS 1.3 AES-256 Read-only SOC 2 II
Policy IDEffectResources
merch-read-defaultpermitModel::*
finance-read-shrinkagepermitModel::"inventory_shrinkage"
vendor-blockedforbidModel::"labor_*"
region-west-onlypermitTenant::"acme"
Demand on BigCommerce data, live product demo.

What Ward has eyes on.

See demand before it arrives. Ward runs the model continuously rather than on a reporting cycle, which is why a finding lands the morning the pattern starts instead of at the end of the period.

Ward ingests BigCommerce rather than replacing it. Orders, products & variants, customers come across on a read-only connection, get enriched with contextual data, and come back as insight cards. Your Commerce is untouched.

Why this combination
is its own problem.

A VP Merchandising rarely logs into BigCommerce. They read what someone else pulled out of it, two days later. Ward removes the two days and the someone else.

What the first 90 days
actually look like.

  1. 01

    Week 1: connect

    Read-only credentials to BigCommerce. Ward ingests orders, products & variants, customers and starts building baselines. First insight cards land inside 48 hours, before baselines are stable, so you can see the shape of the output early.

  2. 02

    Weeks 2 to 3: baselines

    Ward needs roughly two weeks of history per store to separate a real deviation from normal variance. During this window the findings are directionally right and the thresholds are still moving.

  3. 03

    Weeks 4 to 12: steady state

    Ward hands back findings daily, each with root cause and a recommended move. Volume settles at a level a single person can read over coffee. The measure of success is not how many findings arrive, it is how many get acted on.

How Ward connects to BigCommerce

Ward connects to BigCommerce for omnichannel retailers running headless or traditional storefronts. Orders, catalog, and customer data drive insight cards.

Setup: Ward connects via BigCommerce REST API with OAuth. Webhooks for real-time order and inventory events.

Data Ward reads from BigCommerce

Orders
Products & variants
Customers
Inventory
Promotions
Storefront analytics

Impact metrics with BigCommerce

Sell-Through Rate
Velocity tracked live
Slow movers flagged early enough to reallocate inventory.
Customer LTV
Churn risk identified
Cohort analysis surfaces lapsing buyers and re-engagement timing.
Conversion Rate
Buyer vs browser split
Patterns that convert separated from those that just browse.
Inventory Turnover
Reorder cadence optimized
Demand signals calibrate reorder points across the catalog.

Data lake enrichment

Ward enriches BigCommerce data with: Orders & variants, Customer behavior, Marketing data, Returns & exchanges, Competitor pricing

Your category managers are drowning in spreadsheets.

Pain points
  • ×Promo planning still runs off last year's playbook
  • ×Assortment reviews happen quarterly when they should happen daily
  • ×Price changes chase the market a week behind it
  • ×No visibility into true cannibalization across categories
  • ×Vendor negotiations lack real-time sell-through evidence
How Ward helps
  • Insight cards flag promo cannibalization the day it happens
  • Assortment gaps and whitespace opportunities surface automatically
  • Price elasticity shifts detected before margin erosion compounds
  • Category-level performance cards replace manual spreadsheet reviews
  • Vendor scorecards generated from actual fill rate and quality data

Retailers lose an estimated $300B+ annually to suboptimal assortment and promotional decisions. Source: McKinsey & Company

Frequently asked questions

Ward connects via BigCommerce REST API with OAuth. Webhooks for real-time order and inventory events. Data points include: Orders, Products & variants, Customers, Inventory, Promotions, Storefront analytics.

Your category managers are drowning in spreadsheets. Ward solves this with automated insight cards: Insight cards flag promo cannibalization the day it happens. Assortment gaps and whitespace opportunities surface automatically. Price elasticity shifts detected before margin erosion compounds.

First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.

No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.

See what demand problems Ward catches.

Root causes, not just alerts. See it on your data.

Read-only to start · your LLM keys · SOC 2 Type II underway · or book a call directly

Find out what your data has been hiding.

Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.

Step 1 of 3
What are your goals?
Step 2 of 3
About your operation
Step 3 of 3
Your contact info