Demand Forecasting on Snowflake, for e-commerce
See demand before it arrives. Ward runs it off Snowflake, scoped to what a Head of E-Com owns.
Demand Forecasting on Snowflake, for e-commerce
Your online and offline data live in different worlds. Ward delivers insight cards scoped to e-commerce decision-making.
Demand Forecasting. Ward combines historical patterns, weather data, local events, and economic signals to forecast demand at the store-SKU-day level.
The mechanism. Ward builds store-level demand models incorporating seasonality, weather forecasts, promotional calendars, local events, and macroeconomic indicators.
How the connection works. Ward connects via Snowflake SQL API with key-pair authentication. Read-only warehouse. Your data never leaves Snowflake.
Capabilities
- Weather-driven adjustment
- Event and holiday modeling
- Automatic reorder point recalculation
- Store-SKU-day level precision
Chat
Ask anything. Ward routes to the right agent and returns cited answers.
I pulled Store 37’s last 28 days against the chain baseline. Two root causes, both compounding.
| Signal | Finding |
|---|---|
labor_efficiency | Rev/labor-hour −22% vs. cluster, staffing mismatch at 11a–1p peak |
inventory.fresh | Fresh fill 83%, backroom replenishment lag at 2–4p |
promo.lift | BOGO crackers cannibalized Brand Y by 28%, net category +6% |
Recommend: re-baseline Store 37 schedule against true peak, raise replen window to 1p, and review the BOGO before next cycle.
labor_scheduling…
Reporting
Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.
| Model | Horizon | MAPE |
|---|---|---|
holt_winters | 4wk | 4.1% |
arima_sarimax | 13wk | 8.9% |
gbm_demand | 1wk | 2.1% |
bayes_hier | new store | 11.4% |
Sources
Connect external systems to the data lake.
| Name | Type | Last sync |
|---|---|---|
sap_pos_transactions | import | 2m ago |
sap_inventory_shrinkage | import | 2m ago |
sap_labor_scheduling | import | 14m ago |
retail_inventory_weekly | import | 1h ago |
retail_google_ads_daily | import | 1h ago |
retail_meta_ads_daily | import | 1h ago |
retail_ga4_website_daily | import | 1h ago |
Policies
Browse and manage Cedar access policies for your tenant.
| Policy ID | Effect | Resources |
|---|---|---|
merch-read-default | permit | Model::* |
finance-read-shrinkage | permit | Model::"inventory_shrinkage" |
vendor-blocked | forbid | Model::"labor_*" |
region-west-only | permit | Tenant::"acme" |
What Ward has eyes on.
Ward ingests any table or view in your Snowflake account, cross-database joins, historical data at any depth from Snowflake on a read-only connection. Nothing is written back, and your Data Platform configuration does not change. Snowflake stays the system of record.
See demand before it arrives. Ward runs the model continuously rather than on a reporting cycle, which is why a finding lands the morning the pattern starts instead of at the end of the period.
Why this combination
is its own problem.
Most demand projects stall at data access. This one does not, because Snowflake already exposes any table or view in your Snowflake account, cross-database joins, historical data at any depth through an API Ward reads directly.
What the first 90 days
actually look like.
-
01
Week 1: read-only connection
Ward connects to Snowflake with read-only credentials and begins ingesting any table or view in your Snowflake account and cross-database joins. No config changes on your side. First daily cards arrive inside the first 48 hours.
-
02
Weeks 2 to 3: baselines
Ward needs roughly two weeks of history per store to separate a real deviation from normal variance. During this window the daily cards are directionally right and the thresholds are still moving.
-
03
Weeks 4 to 12: steady state
Ward hands you cards daily, each with the driver and a recommended action. Volume settles at a level a single person can read over coffee. The measure of success is not how many findings arrive, it is how many get acted on.
How Ward connects to Snowflake
Ward queries your Snowflake data warehouse directly. If your retail data lives in Snowflake, Ward reads it without moving or copying anything.
Setup: Ward connects via Snowflake SQL API with key-pair authentication. Read-only warehouse. Your data never leaves Snowflake.
Data Ward reads from Snowflake
Impact metrics with Snowflake
Data lake enrichment
Ward enriches Snowflake data with: Any Snowflake table, Weather & events, Demographics, Competitor data, Custom feeds
Your online and offline data live in different worlds.
- ×Nobody can see one inventory position across every channel
- ×Online promo performance is measured separately from in-store
- ×Customer behavior data is siloed by channel
- ×BOPIS/BORIS operational complexity is growing unchecked
- ×Digital marketing attribution stops at the click
- ✓Unified insight cards across online and in-store channels
- ✓Cross-channel promo effectiveness with true attribution
- ✓Customer journey tracking across digital and physical touchpoints
- ✓BOPIS fulfillment performance monitoring with exception cards
- ✓Full-funnel marketing attribution to in-store conversion
Retailers with unified omnichannel data see 30% higher lifetime value per customer. Source: Harvard Business Review
Frequently asked questions
Ward connects via Snowflake SQL API with key-pair authentication. Read-only warehouse. Your data never leaves Snowflake. Data points include: Any table or view in your Snowflake account, Cross-database joins, Historical data at any depth.
Your online and offline data live in different worlds. Ward solves this with automated insight cards: Unified insight cards across online and in-store channels. Cross-channel promo effectiveness with true attribution. Customer journey tracking across digital and physical touchpoints.
First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.
No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.
Related solutions
See what demand problems Ward catches.
Root causes, not just alerts. See it on your data.
Read-only to start · your LLM keys · SOC 2 Type II underway · or book a call directly
Find out what your data has been hiding.
Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.