Fashion · BigCommerce · CFO

BigCommerce plus Ward, for a fashion CFO

Your BigCommerce feed covers 15,000+ SKUs throughout your locations. Ward reads it for finance.

Ward and BigCommerce for Fashion finance

Fashion & Apparel changes the scale of the problem: 15,000+ SKUs, every one of your locations. Seasonal sell-through, size curve optimization, and markdown timing. Ward monitors style velocity and flags slow movers before the window closes.

Your P&L surprises are born on the store floor. Ward pulls forward the indicators that change a finance decision.

Setup: Ward connects via BigCommerce REST API with OAuth. Webhooks for real-time order and inventory events.

app.getward.ai Live demo
Acme Apparel @Merchandising: Planning Analyst claude-sonnet default
A

Chat

Ask anything. Ward routes to the right agent and returns cited answers.

Why is fall denim sell-through behind plan?
You · 9:42 AM
Schema Scout · routed to Merchandising Agent

I pulled fall denim against last season’s curve at the same selling week. Two causes, both still fixable this week.

SignalFinding
sell_throughWeek 6 sell-through 38% vs. 52% plan, concentrated in 3 of 9 door clusters
size_curveWaist 30–32 sold out in 41 doors while 36–38 sits at 71% on hand
markdown.ladderFirst markdown is 3 weeks later than LY, weeks-of-supply now 11.4

Recommend: transfer 30–32 out of the 12 overstocked doors, hold the ladder on core indigo, and take the first markdown on light wash now while it still clears at 20%.

9 parallel queries 3 sources cited confidence 0.89
Draft the size-curve transfer list.
You · 9:43 AM
Allocation Agent · drafting transfer list
Querying sell_through_weekly
Ask anything, Ward routes to the right agent. Cmd+K

Reporting

Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.

7d13w52w
Revenue vs. plan
$31.7M
+3.1% WoW
Full-price mix
61.4%
−5.1pp
Sell-through, fall denim
38.2%
wk6, −9pp vs plan
Markdown rate
19.6%
+2.8pp
Revenue vs. plan 13 weeks actual, 6 weeks forecast, 80% interval
Actual Forecast 80% interval
% of plan 106 94 100 forecast → W−13 W−5 today +6wk
Holt-Winters + weather regressor MAPE 4.1% at 4wk Backtested 24 months Crosses plan in 3 weeks
Forecast error by horizon MAPE, 24-month backtest
1wk 2.1%
2wk 3.0%
4wk 4.1%
8wk 6.3%
13wk 8.9%
Accuracy bar for promo decisions: ≤5% at 4wk
Models in production Every forecast ships a model card
ModelHorizonMAPE
holt_winters4wk4.1%
arima_sarimax13wk8.9%
gbm_demand1wk2.1%
bayes_hiernew store11.4%

Sources

Connect external systems to the data lake.

NameTypeLast sync
shopify_orders_dailyimport2m ago
shopify_returns_reasonsimport2m ago
netsuite_inventory_snapshotimport14m ago
cegid_store_salesimport1h ago
retail_size_curve_actualsimport1h ago
retail_markdown_ladderimport1h ago
retail_ga4_website_dailyimport1h ago

Policies

Browse and manage Cedar access policies for your tenant.

TLS 1.3 AES-256 Read-only SOC 2 II
Policy IDEffectResources
merch-read-defaultpermitModel::*
finance-read-markdownpermitModel::"markdown_ladder"
vendor-blockedforbidModel::"labor_*"
ecom-read-returnspermitModel::"returns_reasons"
for Fashion on BigCommerce data, live product demo.

What Ward delivers

  • GMROI tracking by category with weekly insight cards
  • Inventory carrying cost alerts when capital efficiency drops
  • Working capital optimization recommendations based on turnover trends
  • SSS decomposition into traffic, conversion, and basket components
  • Store-level unit economics cards for capex prioritization

Metrics Ward monitors

Sell-through rate
Markdown %
Return rate
Style velocity
Size accuracy

Fashion challenges Ward solves

  • Markdown timing
  • Size curve misallocation
  • Style velocity prediction
  • Return rate management
  • Seasonal transition

What Ward has eyes on.

Ward scans continuously 15,000+ SKUs throughout your locations, at the store-category level rather than the chain roll-up. The metrics under watch include sell-through rate, markdown %, return rate. A roll-up hides a single-store problem inside a healthy average, which is how markdown timing stays invisible for a quarter.

Ward reads BigCommerce rather than replacing it. Orders, products & variants, customers come across on a read-only connection, get enriched with contextual data, and come back as findings. Your Commerce is untouched.

Why this combination
is its own problem.

Running Ward on BigCommerce in a fashion estate skips the usual first step. There is no ingestion project, because BigCommerce already holds orders, products & variants, customers. Ward reads what is there.

What the first 90 days
actually look like.

  1. 01

    Week 1: connect

    Read-only credentials to BigCommerce. Ward pulls from orders, products & variants, customers and starts building baselines. First cards land inside 48 hours, before baselines are stable, so you can see the shape of the output early.

  2. 02

    Weeks 2 to 3: calibration

    Baselines stabilize per store and per category. Ward stops flagging normal variance and starts flagging exceptions. This is the window where the false positive rate drops sharply.

  3. 03

    Weeks 4 to 12: operating rhythm

    Cards arrive daily and get triaged like any other queue. Most teams find the volume settles into something one person clears in ten minutes. What matters is the action rate, not the alert count.

How Ward connects to BigCommerce

Ward connects to BigCommerce for omnichannel retailers running headless or traditional storefronts. Orders, catalog, and customer data drive insight cards.

Setup: Ward connects via BigCommerce REST API with OAuth. Webhooks for real-time order and inventory events.

Data Ward reads from BigCommerce

Orders
Products & variants
Customers
Inventory
Promotions
Storefront analytics

Impact metrics with BigCommerce

Sell-Through Rate
Velocity tracked live
Slow movers flagged early enough to reallocate inventory.
Customer LTV
Churn risk identified
Cohort analysis surfaces lapsing buyers and re-engagement timing.
Conversion Rate
Buyer vs browser split
Patterns that convert separated from those that just browse.
Inventory Turnover
Reorder cadence optimized
Demand signals calibrate reorder points across the catalog.

Data lake enrichment

Ward enriches BigCommerce data with: Orders & variants, Customer behavior, Marketing data, Returns & exchanges, Competitor pricing

Your P&L surprises are born on the store floor.

Pain points
  • ×Margin erosion only surfaces at month-end close
  • ×Inventory carrying costs are a black box
  • ×Working capital tied up in slow-moving stock nobody is watching
  • ×Same-store sales comps lack decomposition into actionable drivers
  • ×Capex decisions for store remodels lack unit-economics evidence
How Ward helps
  • GMROI tracking by category with weekly insight cards
  • Inventory carrying cost alerts when capital efficiency drops
  • Working capital optimization recommendations based on turnover trends
  • SSS decomposition into traffic, conversion, and basket components
  • Store-level unit economics cards for capex prioritization

Inventory distortion, overstock and out-of-stock combined, costs retailers $1.77 trillion globally. Source: IHL Group

Fashion KPI impact

Markdown Rate
Shallower, earlier
Slow movers detected before deep clearance is the only option.
Sell-Through
More at full price
Style velocity cards flag underperformers early enough to reallocate.
Size Accuracy
Fewer size gaps
Size curves recalibrated by store cluster and season.
Return Rate
Better matching
Right size, right store means fewer returns.

Frequently asked questions

Ward connects via BigCommerce REST API with OAuth. Webhooks for real-time order and inventory events. Data points include: Orders, Products & variants, Customers, Inventory, Promotions, Storefront analytics.

Yes. Ward reads BigCommerce data and combines it with contextual signals (weather, events, demographics) to generate Fashion-specific insight cards. No custom development required.

Your P&L surprises are born on the store floor. Ward solves this with automated insight cards: GMROI tracking by category with weekly insight cards. Inventory carrying cost alerts when capital efficiency drops. Working capital optimization recommendations based on turnover trends.

Ward delivers daily insight cards covering Sell-through rate, Markdown %, Return rate, tailored for Finance decision-making. Each card includes what changed, why it matters, and what to do next.

First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.

No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.

See what Fashion problems Ward catches.

Root causes, not just alerts. See it on your data.

Read-only to start · your LLM keys · SOC 2 Type II underway · or book a call directly

Find out what your data has been hiding.

Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.

Step 1 of 3
What are your goals?
Step 2 of 3
About your operation
Step 3 of 3
Your contact info