A grocery VP Merchandising running fill rate on BigQuery
A grocery VP Merchandising on BigQuery should not be hunting for fill rate problems. Ward raises them every morning.
Fill Rate Monitoring for Grocery on BigQuery, scoped to merchandising
What fill rate monitoring does: Ward monitors on-shelf availability across your entire estate and flags stores or categories dropping below threshold.
For Grocery & Supermarket retailers, that means monitoring 30,000+ SKUs across stores. Fresh availability, shrinkage, and promo effectiveness across hundreds of stores. Ward monitors perishable turn rates and flags waste before it happens.
Your category managers are drowning in spreadsheets. Ward hands back daily cards scoped to merchandising decision-making.
What Ward does with that: Ward tracks expected vs actual on-shelf availability at the store-category level and escalates when fill rate drops below configurable thresholds.
Setup: Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule.
The short list
- Category-level drill-down
- Estate-wide fill rate dashboard
- Threshold-based alerting
- Store-vs-estate benchmarking
Chat
Ask anything. Ward routes to the right agent and returns cited answers.
I pulled Store 37’s last 28 days against the chain baseline. Two root causes, both compounding.
| Signal | Finding |
|---|---|
labor_efficiency | Rev/labor-hour −22% vs. cluster, staffing mismatch at 11a–1p peak |
inventory.fresh | Fresh fill 83%, backroom replenishment lag at 2–4p |
promo.lift | BOGO crackers cannibalized Brand Y by 28%, net category +6% |
Recommend: re-baseline Store 37 schedule against true peak, raise replen window to 1p, and review the BOGO before next cycle.
labor_scheduling…
Reporting
Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.
| Model | Horizon | MAPE |
|---|---|---|
holt_winters | 4wk | 4.1% |
arima_sarimax | 13wk | 8.9% |
gbm_demand | 1wk | 2.1% |
bayes_hier | new store | 11.4% |
Sources
Connect external systems to the data lake.
| Name | Type | Last sync |
|---|---|---|
sap_pos_transactions | import | 2m ago |
sap_inventory_shrinkage | import | 2m ago |
sap_labor_scheduling | import | 14m ago |
relex_replenishment_plan | import | 1h ago |
blue_yonder_forecast_daily | import | 1h ago |
retail_fresh_waste_daily | import | 1h ago |
retail_promo_calendar | import | 1h ago |
Policies
Browse and manage Cedar access policies for your tenant.
| Policy ID | Effect | Resources |
|---|---|---|
merch-read-default | permit | Model::* |
lp-read-shrinkage | permit | Model::"inventory_shrinkage" |
vendor-blocked | forbid | Model::"labor_*" |
fresh-team-west | permit | Model::"fresh_waste_daily" |
Why Fill Rate matters for Grocery retail
Estate-wide fill rate averages mask critical variation, a chain at 94% overall can have dozens of stores hemorrhaging revenue below 88%. Ward monitors fill rate at the store-category-hour level, because a produce section that empties by 4 PM is a fundamentally different problem than one consistently understocked.
Why this combination
is its own problem.
Google BigQuery was built for transactions, not for merchandising decisions. The data is right there and it is in the wrong shape. Ward reads any BigQuery dataset and gA4 event exports and rewrites them as a decision.
- 01 Daily fill rate snapshots miss the afternoon emptying pattern; a 96% open-of-day reading can drop to 84% by 6 PM in produce.
- 02 DSD categories (bread, milk, beer, soda) sit outside the fill rate measurement framework because the vendor owns replenishment.
Benchmarks. Healthy grocery on-shelf availability: 96-98% center store, 92-95% perishable, 88-92% during the closing daypart. Each percentage-point drop on top-100 SKUs ties to roughly 0.3-0.5% category revenue erosion; on milk, eggs, and bread the multiplier is 2-3x because of basket abandonment.
What Ward has eyes on.
Ward monitors 30,000+ SKUs over your stores, at the store-category level rather than the chain roll-up. The metrics under watch include fill rate, shrinkage %, fresh waste %. A roll-up hides a single-store problem inside a healthy average, which is how fresh waste & spoilage stays invisible for a quarter.
Ward reads any BigQuery dataset, gA4 event exports, ads data transfers from Google BigQuery on a read-only connection. Nothing is written back, and your Data Platform configuration does not change. BigQuery stays the system of record.
The fill rate model runs each day, not on a reporting calendar. It detects the pattern, accounts for root cause, and attaches a recommended action before the number reaches a review deck.
At the metric level. Ward tracks on-shelf availability, backroom-to-shelf replenishment speed, DC delivery reliability, and intra-day depletion curves. The critical insight is separating supply problems from execution problems, since the fix is completely different.
What the first 90 days
actually look like.
-
01
Week 1: connect
Read-only credentials to Google BigQuery. Ward reads any BigQuery dataset, gA4 event exports, ads data transfers and starts building baselines. First daily cards land inside 48 hours, before baselines are stable, so you can see the shape of the output early.
-
02
Weeks 2 to 3: baselines
Ward needs roughly two weeks of history per store to separate a real deviation from normal variance. During this window the insight cards are directionally right and the thresholds are still moving.
-
03
Weeks 4 to 12: operating rhythm
Daily cards arrive daily and get triaged like any other queue. Most teams find the volume settles into something one person clears in ten minutes. What matters is the action rate, not the alert count.
How Ward connects to Google BigQuery
Ward queries BigQuery using your existing datasets. GA4 exports, POS data, CRM exports. Ward reads it where it lives.
Setup: Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule.
Data Ward reads from BigQuery
Impact metrics with BigQuery
Data lake enrichment
Ward enriches BigQuery data with: Any BigQuery dataset, GA4 event exports, Weather & events, Demographics, Custom feeds
Your category managers are drowning in spreadsheets.
- ×Promo planning still runs off last year's playbook
- ×Assortment reviews happen quarterly when they should happen daily
- ×Price changes chase the market a week behind it
- ×No visibility into true cannibalization across categories
- ×Vendor negotiations lack real-time sell-through evidence
- ✓Insight cards flag promo cannibalization the day it happens
- ✓Assortment gaps and whitespace opportunities surface automatically
- ✓Price elasticity shifts detected before margin erosion compounds
- ✓Category-level performance cards replace manual spreadsheet reviews
- ✓Vendor scorecards generated from actual fill rate and quality data
Retailers lose an estimated $300B+ annually to suboptimal assortment and promotional decisions. Source: McKinsey & Company
Grocery KPI impact
Frequently asked questions
Ward monitors on-shelf availability across your entire estate and flags stores or categories dropping below threshold. For Grocery retail specifically, Ward monitors 30,000+ SKUs across your stores and delivers automated insight cards with root cause analysis and recommended actions.
Ward tracks Fill rate, Shrinkage %, Fresh waste %, Promo lift, Basket size at the store-category level. Ward tracks expected vs actual on-shelf availability at the store-category level and escalates when fill rate drops below configurable thresholds.
Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule. Data points include: Any BigQuery dataset, GA4 event exports, Ads data transfers, Custom ETL outputs.
Yes. Ward reads BigQuery data and combines it with contextual signals (weather, events, demographics) to generate Grocery-specific insight cards. No custom development required.
Your category managers are drowning in spreadsheets. Ward solves this with automated insight cards: Insight cards flag promo cannibalization the day it happens. Assortment gaps and whitespace opportunities surface automatically. Price elasticity shifts detected before margin erosion compounds.
Ward delivers daily insight cards covering Fill rate, Shrinkage %, Fresh waste %, tailored for Merchandising decision-making. Each card includes what changed, why it matters, and what to do next.
Ward tracks on-shelf availability, backroom-to-shelf replenishment speed, DC delivery reliability, and intra-day depletion curves. The critical insight is separating supply problems from execution problems, since the fix is completely different.
Ward's morning fill rate card shows the estate is healthy overall, but flags seven stores below threshold. It attributes root cause for each: late DC deliveries for some (already en route), a supplier fill rate issue on dairy for others, and an afternoon depletion pattern in produce at two stores suggesting insufficient replenishment labor during the mid-shift window. The VP acts on the labor issues and monitors the rest in under five minutes.
First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.
No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.
Related solutions
See what Grocery fill rate problems Ward catches.
Root causes, not just alerts. See it on your data.
Read-only to start · your LLM keys · SOC 2 Type II underway · or book a call directly
Find out what your data has been hiding.
Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.