A home Head of E-Com running fill rate on BigQuery
Every empty shelf is a lost sale. Ward runs it on BigQuery data throughout your home fleet, scoped to e-commerce.
How a home Head of E-Com runs fill rate on Google BigQuery
Your online and offline data live in different worlds. Ward delivers cards scoped to e-commerce decision-making.
Fill Rate Monitoring is a card type Ward runs continuously. Ward monitors on-shelf availability across your entire estate and flags stores or categories dropping below threshold.
In a Home Improvement store base the job is 50,000+ SKUs across stores. Project-based purchasing, long-tail SKUs, and seasonal volatility. Ward manages the complexity of 50,000+ SKU environments with ease.
How it runs. Ward tracks expected vs actual on-shelf availability at the store-category level and escalates when fill rate drops below configurable thresholds.
Getting the data in. Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule.
Capabilities
- Store-vs-estate benchmarking
- Category-level drill-down
- Estate-wide fill rate dashboard
- Threshold-based alerting
Chat
Ask anything. Ward routes to the right agent and returns cited answers.
I pulled the spring pre-build against the last three seasons and the weather signal for the 22 Southeast stores.
| Signal | Finding |
|---|---|
seasonal_prebuild | Mulch on-hand hit 61% of plan the week temps broke 70°F |
dc_push | DC push started 9 days after the first-warm-week trigger, LY it was 2 |
attach.project | Soil and edging attach fell 18% at stores that gapped on mulch |
Recommend: tie the push trigger to the 10-day forecast instead of the calendar week, pre-position two truckloads at the 8 stores that gapped, and re-set the attach endcap.
seasonal_prebuild…
Reporting
Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.
| Model | Horizon | MAPE |
|---|---|---|
holt_winters | 4wk | 4.1% |
arima_sarimax | 13wk | 8.9% |
gbm_demand | 1wk | 2.1% |
bayes_hier | new store | 11.4% |
Sources
Connect external systems to the data lake.
| Name | Type | Last sync |
|---|---|---|
epicor_pos_transactions | import | 2m ago |
epicor_special_orders | import | 2m ago |
netsuite_inventory_snapshot | import | 14m ago |
retail_seasonal_prebuild | import | 1h ago |
retail_sku_velocity | import | 1h ago |
retail_pro_account_sales | import | 1h ago |
retail_weather_daily | import | 1h ago |
Policies
Browse and manage Cedar access policies for your tenant.
| Policy ID | Effect | Resources |
|---|---|---|
merch-read-default | permit | Model::* |
pro-team-read-accounts | permit | Model::"pro_account_sales" |
vendor-blocked | forbid | Model::"labor_*" |
supply-read-orders | permit | Model::"special_orders" |
Why Fill Rate matters for Home retail
A store can report 96% fill rate while missing the one fastener that completes every deck project basket. Ward monitors fill rate through a project-basket lens, flagging when project-critical items drop below threshold even if aggregate availability looks healthy.
Why this combination
is its own problem.
Google BigQuery was built for transactions, not for e-commerce decisions. The data is right there and it is in the wrong shape. Ward reads straight from any BigQuery dataset and gA4 event exports and rewrites them as a decision.
- 01 Endcap and seasonal positioning is tracked separately from fill rate, but the customer experience is shaped by both, a fully-stocked product hidden in a non-seasonal aisle still functions like a stockout.
- 02 Pro customer order fill rate is benchmarked against estate-wide DIY fill, hiding the much steeper Pro defection curve when a flagged SKU goes out of stock.
Benchmarks. Home improvement project-basket completion: healthy chains run 88-94% on the top-100 project baskets; below 80% on a top basket cuts category revenue 3-7% over the affected weeks. Pro customer fill rate matters disproportionately, Pros typically defect after 2-3 stockouts on flagged SKUs.
What Ward has eyes on.
Every empty shelf is a lost sale. Ward runs the model continuously rather than on a reporting cycle, which is why a finding lands the morning the pattern starts instead of at the end of the period.
Coverage is store by store, category by category. Ward watches project basket value, seasonal accuracy, long-tail turn over 50,000+ SKUs and compares each store against its own baseline, not against the chain. That is the difference between knowing the store base is fine and knowing which seven stores are not.
Ward reads BigQuery rather than replacing it. Any BigQuery dataset, gA4 event exports, ads data transfers come across on a read-only connection, get enriched with contextual data, and come back as daily cards. Your Data Platform is untouched.
At the metric level. Ward tracks project-basket completion rates, department availability with project-dependency weighting, seasonal merchandise positioning timing, and Pro customer order-fill rates, since Pros expect near-perfect availability and defect immediately on gaps.
What the first 90 days
actually look like.
-
01
Week 1: read-only connection
Ward reads from Google BigQuery with read-only credentials and begins ingesting any BigQuery dataset and gA4 event exports. No config changes on your side. First findings arrive in two days.
-
02
Weeks 2 to 3: calibration
Baselines stabilize per store and per category. Ward stops flagging normal variance and starts flagging exceptions. This is the window where the false positive rate drops sharply.
-
03
Weeks 4 to 12: steady state
Ward sends cards each day, each with the cause and the next step. Volume settles at a level a single person can read over coffee. The measure of success is not how many insight cards arrive, it is how many get acted on.
How Ward connects to Google BigQuery
Ward queries BigQuery using your existing datasets. GA4 exports, POS data, CRM exports. Ward reads it where it lives.
Setup: Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule.
Data Ward reads from BigQuery
Impact metrics with BigQuery
Data lake enrichment
Ward enriches BigQuery data with: Any BigQuery dataset, GA4 event exports, Weather & events, Demographics, Custom feeds
Your online and offline data live in different worlds.
- ×Nobody can see one inventory position across every channel
- ×Online promo performance is measured separately from in-store
- ×Customer behavior data is siloed by channel
- ×BOPIS/BORIS operational complexity is growing unchecked
- ×Digital marketing attribution stops at the click
- ✓Unified insight cards across online and in-store channels
- ✓Cross-channel promo effectiveness with true attribution
- ✓Customer journey tracking across digital and physical touchpoints
- ✓BOPIS fulfillment performance monitoring with exception cards
- ✓Full-funnel marketing attribution to in-store conversion
Retailers with unified omnichannel data see 30% higher lifetime value per customer. Source: Harvard Business Review
Home KPI impact
Frequently asked questions
Ward monitors on-shelf availability across your entire estate and flags stores or categories dropping below threshold. For Home retail specifically, Ward monitors 50,000+ SKUs across your stores and delivers automated insight cards with root cause analysis and recommended actions.
Ward tracks Project basket value, Seasonal accuracy, Long-tail turn, Pro customer share, Attachment rate at the store-category level. Ward tracks expected vs actual on-shelf availability at the store-category level and escalates when fill rate drops below configurable thresholds.
Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule. Data points include: Any BigQuery dataset, GA4 event exports, Ads data transfers, Custom ETL outputs.
Yes. Ward reads BigQuery data and combines it with contextual signals (weather, events, demographics) to generate Home-specific insight cards. No custom development required.
Your online and offline data live in different worlds. Ward solves this with automated insight cards: Unified insight cards across online and in-store channels. Cross-channel promo effectiveness with true attribution. Customer journey tracking across digital and physical touchpoints.
Ward delivers daily insight cards covering Project basket value, Seasonal accuracy, Long-tail turn, tailored for E-Commerce decision-making. Each card includes what changed, why it matters, and what to do next.
Ward tracks project-basket completion rates, department availability with project-dependency weighting, seasonal merchandise positioning timing, and Pro customer order-fill rates, since Pros expect near-perfect availability and defect immediately on gaps.
Estate-wide fill rate looks healthy, but Ward's project-basket analysis shows the "deck build" basket has far lower complete-basket availability because a single specialty fastener is out of stock. A standard fill rate report would bury this item among 50,000 others. Ward surfaces it through basket completion analysis, and the supply chain team expedites the item to restore project-level availability within days.
First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.
No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.
Related solutions
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