Grocery · Demand · BigQuery · Head of LP

Grocery demand from BigQuery, briefed to loss prevention

See demand before it arrives. Ward runs it on BigQuery data across your grocery footprint, scoped to loss prevention.

How a grocery Head of LP runs demand on Google BigQuery

For Grocery & Supermarket retailers, that means continuous review 30,000+ SKUs over stores. Fresh availability, shrinkage, and promo effectiveness across hundreds of stores. Ward monitors perishable turn rates and flags waste before it happens.

Shrinkage costs you more than you think. Ward finds out where. Ward pulls forward the signals that change a loss prevention decision.

What demand forecasting does: Ward combines historical patterns, weather data, local events, and economic signals to forecast demand at the store-SKU-day level.

Under the hood. Ward builds store-level demand models incorporating seasonality, weather forecasts, promotional calendars, local events, and macroeconomic indicators.

Setup: Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule.

What you get

  • Automatic reorder point recalculation
  • Store-SKU-day level precision
  • Weather-driven adjustment
  • Event and holiday modeling
app.getward.ai Live demo
Acme Grocery @Merchandising: Fresh Analyst claude-sonnet default
A

Chat

Ask anything. Ward routes to the right agent and returns cited answers.

Why did Store 37 miss target last week?
You · 9:42 AM
Schema Scout · routed to Merchandising Agent

I pulled Store 37’s last 28 days against the chain baseline. Two root causes, both compounding.

SignalFinding
labor_efficiencyRev/labor-hour −22% vs. cluster, staffing mismatch at 11a–1p peak
inventory.freshFresh fill 83%, backroom replenishment lag at 2–4p
promo.liftBOGO crackers cannibalized Brand Y by 28%, net category +6%

Recommend: re-baseline Store 37 schedule against true peak, raise replen window to 1p, and review the BOGO before next cycle.

8 parallel queries 3 sources cited confidence 0.92
Show me how to fix the staffing mismatch.
You · 9:43 AM
Labor Agent · drafting schedule diff
Querying labor_scheduling
Ask anything, Ward routes to the right agent. Cmd+K

Reporting

Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.

7d13w52w
Revenue vs. forecast
$48.2M
+4.2% WoW
Gross margin, center store
22.6%
−3.2pp
Fill rate, fresh
83.4%
−4.1pp
Shrink, West region
2.41%
+0.8pp
Revenue vs. forecast 13 weeks actual, 6 weeks forecast, 80% interval
Actual Forecast 80% interval
% of plan 106 94 100 forecast → W−13 W−5 today +6wk
Holt-Winters + weather regressor MAPE 4.1% at 4wk Backtested 24 months Crosses plan in 3 weeks
Forecast error by horizon MAPE, 24-month backtest
1wk 2.1%
2wk 3.0%
4wk 4.1%
8wk 6.3%
13wk 8.9%
Accuracy bar for promo decisions: ≤5% at 4wk
Models in production Every forecast ships a model card
ModelHorizonMAPE
holt_winters4wk4.1%
arima_sarimax13wk8.9%
gbm_demand1wk2.1%
bayes_hiernew store11.4%

Sources

Connect external systems to the data lake.

NameTypeLast sync
sap_pos_transactionsimport2m ago
sap_inventory_shrinkageimport2m ago
sap_labor_schedulingimport14m ago
relex_replenishment_planimport1h ago
blue_yonder_forecast_dailyimport1h ago
retail_fresh_waste_dailyimport1h ago
retail_promo_calendarimport1h ago

Policies

Browse and manage Cedar access policies for your tenant.

TLS 1.3 AES-256 Read-only SOC 2 II
Policy IDEffectResources
merch-read-defaultpermitModel::*
lp-read-shrinkagepermitModel::"inventory_shrinkage"
vendor-blockedforbidModel::"labor_*"
fresh-team-westpermitModel::"fresh_waste_daily"
Demand for Grocery on BigQuery data, live product demo.

Why Demand matters for Grocery retail

Perishable inventory creates an asymmetric cost function, over-ordering causes waste, under-ordering causes stockouts, both within a 48-72 hour window. Ward builds store-SKU-day models incorporating hyperlocal weather, community events, and holiday patterns to tighten the ordering window beyond what weekly aggregates can deliver.

Why this combination
is its own problem.

A Head of LP rarely logs into BigQuery. They read what someone else pulled out of it, two days later. Ward removes the two days and the someone else.

  • 01 New-item launches use a category-average curve when in reality the lift profile differs by ethnic mix and pricing tier.
  • 02 Holiday calendars are set at the chain level; floating holidays (Easter, Ramadan, Lunar New Year) shift demand by 20-40% in affected stores but barely move the chain forecast.

Benchmarks. Healthy grocery WMAPE runs 18-25% at the store-SKU-week grain and 28-40% at store-SKU-day. Fresh departments are noisier (35-55%). A 5-point WMAPE improvement on top-200 SKUs typically saves 0.5-1.2% of fresh COGS in shrink.

What Ward has eyes on.

The demand model runs each day, not on a reporting calendar. It catches the pattern, traces root cause, and attaches a recommended action before the number reaches a review deck.

Every one of your stores gets its own baseline. Ward keeps a running read on fill rate, shrinkage %, fresh waste % against it and pulls forward only the deviations that hold up. The two that show up most in grocery retail are fresh waste & spoilage and on-shelf availability gaps, and both are baseline problems before they are P&L problems.

Ward reads straight from any BigQuery dataset, gA4 event exports, ads data transfers from Google BigQuery on a read-only connection. Nothing is written back, and your Data Platform configuration does not change. BigQuery stays the system of record.

At the metric level. Precision depends on perishable turn-rate modeling, weather-demand correlation by category, promotional lift isolation, and event demand pattern libraries. Ward measures forecast accuracy at WMAPE by department and flags when accuracy degrades below threshold.

Signals · Two years of POS by store-SKU-day, current and historical promos, hyperlocal weather, school district calendars, local event feeds, and demographic overlays per store.

What the first 90 days
actually look like.

  1. 01

    Week 1: connect

    Read-only credentials to Google BigQuery. Ward reads straight from any BigQuery dataset, gA4 event exports, ads data transfers and starts building baselines. First findings land inside 48 hours, before baselines are stable, so you can see the shape of the output early.

  2. 02

    Weeks 2 to 3: baselines

    Ward needs roughly two weeks of history per store to separate a real deviation from normal variance. During this window the insight cards are directionally right and the thresholds are still moving.

  3. 03

    Weeks 4 to 12: steady state

    Ward hands back insight cards every morning, each with the driver and a recommended move. Volume settles at a level a single person can read over coffee. The measure of success is not how many insight cards arrive, it is how many get acted on.

How Ward connects to Google BigQuery

Ward queries BigQuery using your existing datasets. GA4 exports, POS data, CRM exports. Ward reads it where it lives.

Setup: Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule.

Data Ward reads from BigQuery

Any BigQuery dataset
GA4 event exports
Ads data transfers
Custom ETL outputs

Impact metrics with BigQuery

Time to Insight
No staging required
GA4, POS, and CRM datasets queried in place.
Marketing Attribution
Online-offline linked
GA4 events joined with in-store POS to close attribution gaps.
Data Activation
Historical data made queryable
Years of unqueried BigQuery data brought into analysis.
Anomaly Detection Speed
Always-on monitoring
Deviations caught between scheduled dashboard reviews.

Data lake enrichment

Ward enriches BigQuery data with: Any BigQuery dataset, GA4 event exports, Weather & events, Demographics, Custom feeds

Shrinkage costs you more than you think. Ward finds out where.

Pain points
  • ×Shrinkage lands as a year-end surprise
  • ×Cannot distinguish theft from spoilage from admin error
  • ×High-shrinkage stores only identified during audits
  • ×No correlation between operational changes and loss patterns
  • ×Exception-based reporting misses slow-bleed patterns
How Ward helps
  • Store-level shrinkage tracking with cause attribution
  • Anomaly detection flags stores deviating from estate average
  • Receiving dock discrepancy patterns identified automatically
  • Correlation analysis links operational changes to loss shifts
  • Trend analysis catches slow-bleed patterns audits miss

US retail shrinkage hit $112.1 billion in 2022. Up 19.4% year over year. Source: National Retail Federation

Grocery KPI impact

Shrinkage
Cause-level attribution
Loss prevention shifts from guesswork to targeted intervention.
Fill Rate
24–72hr head start
Stockout prediction cards arrive before customers notice gaps.
Fresh Waste
Flagged before spoilage
Perishable turn rates monitored by store.
Promo ROI
Net lift, not gross
True lift net of cannibalization and pull-forward.

Frequently asked questions

Ward combines historical patterns, weather data, local events, and economic signals to forecast demand at the store-SKU-day level. For Grocery retail specifically, Ward monitors 30,000+ SKUs across your stores and delivers automated insight cards with root cause analysis and recommended actions.

Ward tracks Fill rate, Shrinkage %, Fresh waste %, Promo lift, Basket size at the store-category level. Ward builds store-level demand models incorporating seasonality, weather forecasts, promotional calendars, local events, and macroeconomic indicators.

Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule. Data points include: Any BigQuery dataset, GA4 event exports, Ads data transfers, Custom ETL outputs.

Yes. Ward reads BigQuery data and combines it with contextual signals (weather, events, demographics) to generate Grocery-specific insight cards. No custom development required.

Shrinkage costs you more than you think. Ward finds out where. Ward solves this with automated insight cards: Store-level shrinkage tracking with cause attribution. Anomaly detection flags stores deviating from estate average. Receiving dock discrepancy patterns identified automatically.

Ward delivers daily insight cards covering Fill rate, Shrinkage %, Fresh waste %, tailored for Loss Prevention decision-making. Each card includes what changed, why it matters, and what to do next.

Precision depends on perishable turn-rate modeling, weather-demand correlation by category, promotional lift isolation, and event demand pattern libraries. Ward measures forecast accuracy at WMAPE by department and flags when accuracy degrades below threshold.

Ward detects a hurricane tracking toward your Florida market five days out and maps the predictable surge sequence: water and batteries first, then canned goods and bread, then cleanup supplies post-event. Ward issues phased demand adjustment cards store by store based on distance from projected landfall, avoiding both panic stockouts and post-storm overstock write-offs.

First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.

No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.

See what Grocery demand problems Ward catches.

Root causes, not just alerts. See it on your data.

Read-only to start · your LLM keys · SOC 2 Type II underway · or book a call directly

Find out what your data has been hiding.

Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.

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