Grocery · Pricing · RELEX · VP Supply Chain

Price Optimization: Grocery retail, RELEX data, Supply Chain decisions

Price on elasticity you can measure. Ward runs it on RELEX data throughout your grocery estate, scoped to supply chain.

The full picture: grocery pricing, RELEX data, Supply Chain decisions

You find out about stockouts after customers do. Ward surfaces the indicators that change a supply chain decision.

Price Optimization, in one sentence. Ward monitors price elasticity shifts in real time and recommends adjustments that protect margin without sacrificing volume.

Grocery & Supermarket changes the scale of the problem: 30,000+ SKUs, every one of your stores. Fresh availability, shrinkage, and promo effectiveness across hundreds of stores. Ward monitors perishable turn rates and flags waste before it happens.

How Ward sends Pricing insight cards: Ward continuously measures price elasticity by category, tracks competitive pricing signals, and models the margin-volume tradeoff.

Setup: Ward reads RELEX data via API. Monitors forecast accuracy and flags exceptions before they compound.

What it does

  • Category-level price sensitivity
  • Competitive price monitoring
  • Margin-volume tradeoff modeling
  • Real-time elasticity measurement
app.getward.ai Live demo
Acme Grocery @Merchandising: Fresh Analyst claude-sonnet default
A

Chat

Ask anything. Ward routes to the right agent and returns cited answers.

Why did Store 37 miss target last week?
You · 9:42 AM
Schema Scout · routed to Merchandising Agent

I pulled Store 37’s last 28 days against the chain baseline. Two root causes, both compounding.

SignalFinding
labor_efficiencyRev/labor-hour −22% vs. cluster, staffing mismatch at 11a–1p peak
inventory.freshFresh fill 83%, backroom replenishment lag at 2–4p
promo.liftBOGO crackers cannibalized Brand Y by 28%, net category +6%

Recommend: re-baseline Store 37 schedule against true peak, raise replen window to 1p, and review the BOGO before next cycle.

8 parallel queries 3 sources cited confidence 0.92
Show me how to fix the staffing mismatch.
You · 9:43 AM
Labor Agent · drafting schedule diff
Querying labor_scheduling
Ask anything, Ward routes to the right agent. Cmd+K

Reporting

Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.

7d13w52w
Revenue vs. forecast
$48.2M
+4.2% WoW
Gross margin, center store
22.6%
−3.2pp
Fill rate, fresh
83.4%
−4.1pp
Shrink, West region
2.41%
+0.8pp
Revenue vs. forecast 13 weeks actual, 6 weeks forecast, 80% interval
Actual Forecast 80% interval
% of plan 106 94 100 forecast → W−13 W−5 today +6wk
Holt-Winters + weather regressor MAPE 4.1% at 4wk Backtested 24 months Crosses plan in 3 weeks
Forecast error by horizon MAPE, 24-month backtest
1wk 2.1%
2wk 3.0%
4wk 4.1%
8wk 6.3%
13wk 8.9%
Accuracy bar for promo decisions: ≤5% at 4wk
Models in production Every forecast ships a model card
ModelHorizonMAPE
holt_winters4wk4.1%
arima_sarimax13wk8.9%
gbm_demand1wk2.1%
bayes_hiernew store11.4%

Sources

Connect external systems to the data lake.

NameTypeLast sync
sap_pos_transactionsimport2m ago
sap_inventory_shrinkageimport2m ago
sap_labor_schedulingimport14m ago
relex_replenishment_planimport1h ago
blue_yonder_forecast_dailyimport1h ago
retail_fresh_waste_dailyimport1h ago
retail_promo_calendarimport1h ago

Policies

Browse and manage Cedar access policies for your tenant.

TLS 1.3 AES-256 Read-only SOC 2 II
Policy IDEffectResources
merch-read-defaultpermitModel::*
lp-read-shrinkagepermitModel::"inventory_shrinkage"
vendor-blockedforbidModel::"labor_*"
fresh-team-westpermitModel::"fresh_waste_daily"
Pricing for Grocery on RELEX data, live product demo.

Why Pricing matters for Grocery retail

Grocery pricing walks a razor's edge, a small error on staples like milk or eggs shifts store-level traffic patterns. Ward monitors price elasticity at the category-store level, distinguishing KVIs where sensitivity is acute from margin categories with headroom, so you know which SKUs can absorb a change.

Why this combination
is its own problem.

RELEX Solutions is the system of record for most grocery operators of your size, which means the signals Ward needs are already there. The gap is not data collection. It is that nobody has time to read demand forecasts and space plans every morning across every store.

  • 01 Chain-level KVI lists are stale within a quarter; the items customers actually compare drift with promo cycles and competitor activity.
  • 02 Beer and tobacco price changes ripple through unrelated baskets; treating them as standalone categories misses the traffic effect.

Benchmarks. Grocery KVIs (milk, eggs, bread, bananas, gas) carry elasticity in the -1.5 to -2.5 range; tail categories run -0.3 to -0.8. A 1% list price change on KVIs shifts category volume 1.5-2.5% within a week. Most operators have 200-400 KVIs they actively manage; Ward typically finds another 50-150 hidden ones.

What Ward has eyes on.

Every one of your stores gets its own baseline. Ward keeps a running read on fill rate, shrinkage %, fresh waste % against it and brings up only the deviations that hold up. The two that show up most in grocery retail are fresh waste & spoilage and on-shelf availability gaps, and both are baseline problems before they are P&L problems.

Ward reads straight from demand forecasts, space plans, workforce forecasts from RELEX Solutions on a read-only connection. Nothing is written back, and your Supply Chain configuration does not change. RELEX stays the system of record.

Price on elasticity you can measure. Ward runs the model continuously rather than on a reporting cycle, which is why a finding lands the morning the pattern starts instead of at the end of the period.

At the metric level. Ward tracks item-level elasticity by store cluster, competitive KVI price gaps, cross-category basket effects, and promotional cannibalization rates. The critical distinction is between price-sensitive traffic drivers and margin-accretive tail categories.

Signals · POS transactions with line-item prices, competitor price scrapes, ad and circular calendars, basket compositions, loyalty data, and DSD price changes received from vendors.

What the first 90 days
actually look like.

  1. 01

    Week 1: read-only connection

    Ward connects to RELEX Solutions with read-only credentials and begins ingesting demand forecasts and space plans. No config changes on your side. First cards arrive within 48 hours.

  2. 02

    Weeks 2 to 3: calibration

    Baselines stabilize per store and per category. Ward stops flagging normal variance and starts flagging exceptions. This is the window where the false positive rate drops sharply.

  3. 03

    Weeks 4 to 12: steady state

    Ward sends insight cards each day, each with the cause and a recommended action. Volume settles at a level a single person can read over coffee. The measure of success is not how many daily cards arrive, it is how many get acted on.

How Ward connects to RELEX Solutions

Ward integrates with RELEX for unified retail planning. Ward monitors RELEX forecasts against actuals and surfaces planning exceptions as insight cards.

Setup: Ward reads RELEX data via API. Monitors forecast accuracy and flags exceptions before they compound.

Data Ward reads from RELEX

Demand forecasts
Space plans
Workforce forecasts
Promotion plans
Replenishment orders

Impact metrics with RELEX

Forecast Accuracy
Drift flagged per store
Accuracy decay caught before it compounds across locations.
Space Productivity
Planogram gaps exposed
Space plans checked against actual sell-through per fixture.
Replenishment Efficiency
Manual triage reduced
Exceptions ranked by revenue impact and urgency.
Fresh Waste
Perishable ordering tightened
Hyperlocal weather and events sharpen fresh item forecasts.

Data lake enrichment

Ward enriches RELEX data with: RELEX forecasts, POS actuals, Weather & events, Demographic data, Supplier performance

You find out about stockouts after customers do.

Pain points
  • ×Demand forecasts are off by 15-25% and nobody catches it until the shelf is empty
  • ×Supplier fill rate problems announce themselves at the receiving dock
  • ×Safety stock levels get set once a year and left alone
  • ×No early warning system for supply chain disruptions
  • ×Replenishment exceptions require manual triage every morning
How Ward helps
  • Stockout prediction cards arrive 24-72 hours before empty shelves
  • Supplier fill rate tracking with automatic escalation
  • Dynamic safety stock recommendations based on current demand signals
  • Weather, event, and macro-driven demand adjustments
  • Replenishment exceptions auto-prioritized by revenue impact

Stockouts cost retailers $1.14 trillion in missed sales globally each year. Source: IHL Group

Grocery KPI impact

Shrinkage
Cause-level attribution
Loss prevention shifts from guesswork to targeted intervention.
Fill Rate
24–72hr head start
Stockout prediction cards arrive before customers notice gaps.
Fresh Waste
Flagged before spoilage
Perishable turn rates monitored by store.
Promo ROI
Net lift, not gross
True lift net of cannibalization and pull-forward.

Frequently asked questions

Ward monitors price elasticity shifts in real time and recommends adjustments that protect margin without sacrificing volume. For Grocery retail specifically, Ward monitors 30,000+ SKUs across your stores and delivers automated insight cards with root cause analysis and recommended actions.

Ward tracks Fill rate, Shrinkage %, Fresh waste %, Promo lift, Basket size at the store-category level. Ward continuously measures price elasticity by category, tracks competitive pricing signals, and models the margin-volume tradeoff.

Ward reads RELEX data via API. Monitors forecast accuracy and flags exceptions before they compound. Data points include: Demand forecasts, Space plans, Workforce forecasts, Promotion plans, Replenishment orders.

Yes. Ward reads RELEX data and combines it with contextual signals (weather, events, demographics) to generate Grocery-specific insight cards. No custom development required.

You find out about stockouts after customers do. Ward solves this with automated insight cards: Stockout prediction cards arrive 24-72 hours before empty shelves. Supplier fill rate tracking with automatic escalation. Dynamic safety stock recommendations based on current demand signals.

Ward delivers daily insight cards covering Fill rate, Shrinkage %, Fresh waste %, tailored for Supply Chain decision-making. Each card includes what changed, why it matters, and what to do next.

Ward tracks item-level elasticity by store cluster, competitive KVI price gaps, cross-category basket effects, and promotional cannibalization rates. The critical distinction is between price-sensitive traffic drivers and margin-accretive tail categories.

A national chain drops private-label bread prices in your market. Ward detects the shift within 24 hours and models impact: nearby stores show a traffic decline among bread buyers who also carry full baskets. Ward recommends matching on the highest-velocity bread SKUs while raising prices on complementary deli items where elasticity is low, recovering traffic with a net-positive margin result.

First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.

No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.

See what Grocery pricing problems Ward catches.

Root causes, not just alerts. See it on your data.

Read-only to start · your LLM keys · SOC 2 Type II underway · or book a call directly

Find out what your data has been hiding.

Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.

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