Head of E-Com: home assortment, read from Oracle Retail
A home Head of E-Com on Oracle should not be hunting for assortment problems. Ward pulls forward them on a daily cycle.
How a home Head of E-Com runs assortment on Oracle Retail
Applied to Home Improvement, the surface area is 50,000+ SKUs across stores. Project-based purchasing, long-tail SKUs, and seasonal volatility. Ward manages the complexity of 50,000+ SKU environments with ease.
Your online and offline data live in different worlds. Ward hands back insight cards scoped to e-commerce decision-making.
Assortment Planning. Ward analyzes sell-through by store cluster to recommend which SKUs to add, drop, or reallocate.
Under the hood. Ward clusters stores by demographic, traffic, and sales patterns, then measures SKU performance against cluster benchmarks.
The connection itself. Ward reads from Oracle Retail via REST APIs or direct database views. Compatible with Oracle Cloud and on-premise deployments.
Key capabilities
- Whitespace opportunity detection
- Planogram optimization inputs
- Store cluster segmentation
- SKU rationalization recommendations
Chat
Ask anything. Ward routes to the right agent and returns cited answers.
I pulled the spring pre-build against the last three seasons and the weather signal for the 22 Southeast stores.
| Signal | Finding |
|---|---|
seasonal_prebuild | Mulch on-hand hit 61% of plan the week temps broke 70°F |
dc_push | DC push started 9 days after the first-warm-week trigger, LY it was 2 |
attach.project | Soil and edging attach fell 18% at stores that gapped on mulch |
Recommend: tie the push trigger to the 10-day forecast instead of the calendar week, pre-position two truckloads at the 8 stores that gapped, and re-set the attach endcap.
seasonal_prebuild…
Reporting
Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.
| Model | Horizon | MAPE |
|---|---|---|
holt_winters | 4wk | 4.1% |
arima_sarimax | 13wk | 8.9% |
gbm_demand | 1wk | 2.1% |
bayes_hier | new store | 11.4% |
Sources
Connect external systems to the data lake.
| Name | Type | Last sync |
|---|---|---|
epicor_pos_transactions | import | 2m ago |
epicor_special_orders | import | 2m ago |
netsuite_inventory_snapshot | import | 14m ago |
retail_seasonal_prebuild | import | 1h ago |
retail_sku_velocity | import | 1h ago |
retail_pro_account_sales | import | 1h ago |
retail_weather_daily | import | 1h ago |
Policies
Browse and manage Cedar access policies for your tenant.
| Policy ID | Effect | Resources |
|---|---|---|
merch-read-default | permit | Model::* |
pro-team-read-accounts | permit | Model::"pro_account_sales" |
vendor-blocked | forbid | Model::"labor_*" |
supply-read-orders | permit | Model::"special_orders" |
Why Assortment matters for Home retail
The top 2,000 SKUs generate the bulk of revenue, but the remaining 48,000 are what makes you a project destination. Drop a niche fitting and you lose the entire project basket. Ward identifies which tail SKUs are project-basket anchors worth keeping and which are truly dead weight that should be rationalized.
What Ward has eyes on.
The assortment model runs daily, not on a reporting calendar. It flags the pattern, explains the cause, and attaches a recommended action before the number reaches a review deck.
Coverage is store by store, category by category. Ward watches project basket value, seasonal accuracy, long-tail turn over 50,000+ SKUs and compares each store against its own baseline, not against the chain. That is the difference between knowing the fleet is fine and knowing which seven stores are not.
Ward ingests Oracle rather than replacing it. Sales audit, inventory positions, allocation come across on a read-only connection, get enriched with contextual data, and come back as daily cards. Your ERP is untouched.
At the metric level. Ward tracks long-tail project basket affinity, Pro vs DIY assortment dependency, seasonal SKU activation cycles, and revenue-per-linear-foot by department and planogram section.
Why this combination
is its own problem.
Oracle Retail was built for transactions, not for e-commerce decisions. The data is right there and it is in the wrong shape. Ward reads straight from sales audit and inventory positions and rewrites them as a decision.
- 01 Pro account purchasing patterns differ from DIY in tail-SKU dependency; cutting "dead" specialty fasteners hurts Pro retention more than DIY revenue.
- 02 SKU rationalization based on standalone velocity destroys project-basket anchors and drives customers to competitors for the entire job, net assortment economics turn negative.
Benchmarks. Home improvement long-tail SKUs (the bottom 60-70% of catalog by velocity) typically generate 8-15% of standalone revenue but anchor 25-35% of project basket value. Pro customers depend disproportionately on the tail, losing tail items typically costs 2-4x the standalone revenue impact in Pro retention.
What the first 90 days
actually look like.
-
01
Week 1: read-only connection
Ward sits on top of Oracle Retail with read-only credentials and begins ingesting sales audit and inventory positions. No config changes on your side. First findings arrive inside the first 48 hours.
-
02
Weeks 2 to 3: baselines
Ward needs roughly two weeks of history per store to separate a real deviation from normal variance. During this window the findings are directionally right and the thresholds are still moving.
-
03
Weeks 4 to 12: operating rhythm
Cards arrive each day and get triaged like any other queue. Most teams find the volume settles into something one person clears in ten minutes. What matters is the action rate, not the alert count.
How Ward connects to Oracle Retail
Ward integrates with Oracle Retail Merchandising (RMFCS), Oracle Retail Demand Forecasting, and Oracle Retail Analytics. Full stack visibility.
Setup: Ward reads from Oracle Retail via REST APIs or direct database views. Compatible with Oracle Cloud and on-premise deployments.
Data Ward reads from Oracle
Impact metrics with Oracle
Data lake enrichment
Ward enriches Oracle data with: Sales audit data, Weather & events, Competitor pricing, Demographic data, Supplier scorecards
Your online and offline data live in different worlds.
- ×Nobody can see one inventory position across every channel
- ×Online promo performance is measured separately from in-store
- ×Customer behavior data is siloed by channel
- ×BOPIS/BORIS operational complexity is growing unchecked
- ×Digital marketing attribution stops at the click
- ✓Unified insight cards across online and in-store channels
- ✓Cross-channel promo effectiveness with true attribution
- ✓Customer journey tracking across digital and physical touchpoints
- ✓BOPIS fulfillment performance monitoring with exception cards
- ✓Full-funnel marketing attribution to in-store conversion
Retailers with unified omnichannel data see 30% higher lifetime value per customer. Source: Harvard Business Review
Home KPI impact
Frequently asked questions
Ward analyzes sell-through by store cluster to recommend which SKUs to add, drop, or reallocate. For Home retail specifically, Ward monitors 50,000+ SKUs across your stores and delivers automated insight cards with root cause analysis and recommended actions.
Ward tracks Project basket value, Seasonal accuracy, Long-tail turn, Pro customer share, Attachment rate at the store-category level. Ward clusters stores by demographic, traffic, and sales patterns, then measures SKU performance against cluster benchmarks.
Ward reads from Oracle Retail via REST APIs or direct database views. Compatible with Oracle Cloud and on-premise deployments. Data points include: Sales audit, Inventory positions, Allocation, Replenishment, Demand forecasts, Price management.
Yes. Ward reads Oracle data and combines it with contextual signals (weather, events, demographics) to generate Home-specific insight cards. No custom development required.
Your online and offline data live in different worlds. Ward solves this with automated insight cards: Unified insight cards across online and in-store channels. Cross-channel promo effectiveness with true attribution. Customer journey tracking across digital and physical touchpoints.
Ward delivers daily insight cards covering Project basket value, Seasonal accuracy, Long-tail turn, tailored for E-Commerce decision-making. Each card includes what changed, why it matters, and what to do next.
Ward tracks long-tail project basket affinity, Pro vs DIY assortment dependency, seasonal SKU activation cycles, and revenue-per-linear-foot by department and planogram section.
Plumbing carries thousands of SKUs, hundreds with zero sales in 90 days. Ward's project basket analysis reveals that many of those "dead" SKUs appear alongside high-velocity project items, a specialty elbow fitting with minimal standalone sales is still critical to a complete project basket. Deleting it sends the customer to a competitor for the entire job. Ward separates true orphaned SKUs from project-basket anchors and recommends cutting only the former.
First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.
No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.
Related solutions
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