Head of IT: pricing straight off Tableau
Price on elasticity you can measure. Ward runs it off Tableau, scoped to what a Head of IT owns.
How a Head of IT runs pricing off Tableau
The business wants AI. You sign off on the architecture. Ward sends findings scoped to technology decision-making.
Price Optimization. Ward monitors price elasticity shifts in real time and recommends adjustments that protect margin without sacrificing volume.
What Ward does with that: Ward continuously measures price elasticity by category, tracks competitive pricing signals, and models the margin-volume tradeoff.
Getting the data in. Ward connects to the same databases Tableau uses. Or reads Tableau Server metadata via REST API for context.
What you get
- Margin-volume tradeoff modeling
- Real-time elasticity measurement
- Category-level price sensitivity
- Competitive price monitoring
Chat
Ask anything. Ward routes to the right agent and returns cited answers.
I pulled Store 37’s last 28 days against the chain baseline. Two root causes, both compounding.
| Signal | Finding |
|---|---|
labor_efficiency | Rev/labor-hour −22% vs. cluster, staffing mismatch at 11a–1p peak |
inventory.fresh | Fresh fill 83%, backroom replenishment lag at 2–4p |
promo.lift | BOGO crackers cannibalized Brand Y by 28%, net category +6% |
Recommend: re-baseline Store 37 schedule against true peak, raise replen window to 1p, and review the BOGO before next cycle.
labor_scheduling…
Reporting
Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.
| Model | Horizon | MAPE |
|---|---|---|
holt_winters | 4wk | 4.1% |
arima_sarimax | 13wk | 8.9% |
gbm_demand | 1wk | 2.1% |
bayes_hier | new store | 11.4% |
Sources
Connect external systems to the data lake.
| Name | Type | Last sync |
|---|---|---|
sap_pos_transactions | import | 2m ago |
sap_inventory_shrinkage | import | 2m ago |
sap_labor_scheduling | import | 14m ago |
retail_inventory_weekly | import | 1h ago |
retail_google_ads_daily | import | 1h ago |
retail_meta_ads_daily | import | 1h ago |
retail_ga4_website_daily | import | 1h ago |
Policies
Browse and manage Cedar access policies for your tenant.
| Policy ID | Effect | Resources |
|---|---|---|
merch-read-default | permit | Model::* |
finance-read-shrinkage | permit | Model::"inventory_shrinkage" |
vendor-blocked | forbid | Model::"labor_*" |
region-west-only | permit | Tenant::"acme" |
What Ward has eyes on.
The connection to Tableau is read-only and runs on your schedule. Ward ingests tableau Hyper extracts, underlying database (direct), and the rest of the feed, then combines it with external context your BI does not carry: weather, local events, competitor pricing.
Price on elasticity you can measure. Ward runs the model continuously rather than on a reporting cycle, which is why a finding lands the morning the pattern starts instead of at the end of the period.
Why this combination
is its own problem.
Most pricing projects stall at data access. This one does not, because Tableau already exposes tableau Hyper extracts, underlying database (direct), published data source metadata through an API Ward reads directly.
What the first 90 days
actually look like.
-
01
Week 1: read-only connection
Ward connects to Tableau with read-only credentials and begins ingesting tableau Hyper extracts and underlying database (direct). No config changes on your side. First findings arrive within 48 hours.
-
02
Weeks 2 to 3: calibration
Baselines stabilize per store and per category. Ward stops flagging normal variance and starts flagging exceptions. This is the window where the false positive rate drops sharply.
-
03
Weeks 4 to 12: steady state
Ward sends daily cards daily, each with the driver and what to do about it. Volume settles at a level a single person can read over coffee. The measure of success is not how many findings arrive, it is how many get acted on.
How Ward connects to Tableau
Ward does not replace Tableau. Ward adds the proactive layer Tableau lacks. When a metric moves, Ward explains why and recommends action.
Setup: Ward connects to the same databases Tableau uses. Or reads Tableau Server metadata via REST API for context.
Data Ward reads from Tableau
Impact metrics with Tableau
Data lake enrichment
Ward enriches Tableau data with: Tableau data sources, Underlying database, Weather & events, Competitor pricing, Customer data
The business wants AI. You sign off on the architecture.
- ×Business sponsor already chose the vendor. You inherit the security review
- ×Every AI vendor wants write access and a copy of the production data
- ×Model lock-in means rewriting the stack when GPT or Claude moves again
- ×Audit trail is an afterthought. Compliance has nothing to pull on
- ×Data lake project keeps getting bumped for the next thing the business wants
- ✓Federated query: data stays in your warehouse. No copies, no shadow lake
- ✓Read-only credentials. Cedar policies enforce least-privilege per agent
- ✓LLM-agnostic. Anthropic, OpenAI, Gemini, Ollama. Bring your own keys
- ✓Every query, every model, every source logged. SIEM-ready audit output
- ✓VPC peering, PrivateLink, SOC 2 II. Your security review is short
74% of enterprise AI projects stall before production. Integration debt and security review are the top two reasons. Source: Gartner
Frequently asked questions
Ward connects to the same databases Tableau uses. Or reads Tableau Server metadata via REST API for context. Data points include: Tableau Hyper extracts, Underlying database (direct), Published data source metadata.
The business wants AI. You sign off on the architecture. Ward solves this with automated insight cards: Federated query: data stays in your warehouse. No copies, no shadow lake. Read-only credentials. Cedar policies enforce least-privilege per agent. LLM-agnostic. Anthropic, OpenAI, Gemini, Ollama. Bring your own keys.
First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.
No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.
Related solutions
See what pricing problems Ward catches.
Root causes, not just alerts. See it on your data.
Read-only to start · your LLM keys · SOC 2 Type II underway · or book a call directly
Find out what your data has been hiding.
Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.