Head of E-Com: promos straight off NCR
Know which promos actually work. Ward runs it off NCR, scoped to what a Head of E-Com owns.
Promo Effectiveness on NCR, for e-commerce
Your online and offline data live in different worlds. Ward filters to what a Head of E-Com can act on and drops the rest.
Promo Effectiveness, in one sentence. Ward measures true promotional lift net of cannibalization, pull-forward, and pantry loading.
Under the hood. Ward isolates incremental volume from baseline, measures cross-SKU cannibalization, estimates pull-forward effects, and calculates true ROI.
How the connection works. Ward reads NCR transaction data via API or data export. Real-time or batch, depending on your NCR configuration.
What you get
- Promo ROI scorecards
- Net lift measurement (not gross)
- Cannibalization quantification
- Pull-forward detection
Chat
Ask anything. Ward routes to the right agent and returns cited answers.
I pulled Store 37’s last 28 days against the chain baseline. Two root causes, both compounding.
| Signal | Finding |
|---|---|
labor_efficiency | Rev/labor-hour −22% vs. cluster, staffing mismatch at 11a–1p peak |
inventory.fresh | Fresh fill 83%, backroom replenishment lag at 2–4p |
promo.lift | BOGO crackers cannibalized Brand Y by 28%, net category +6% |
Recommend: re-baseline Store 37 schedule against true peak, raise replen window to 1p, and review the BOGO before next cycle.
labor_scheduling…
Reporting
Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.
| Model | Horizon | MAPE |
|---|---|---|
holt_winters | 4wk | 4.1% |
arima_sarimax | 13wk | 8.9% |
gbm_demand | 1wk | 2.1% |
bayes_hier | new store | 11.4% |
Sources
Connect external systems to the data lake.
| Name | Type | Last sync |
|---|---|---|
sap_pos_transactions | import | 2m ago |
sap_inventory_shrinkage | import | 2m ago |
sap_labor_scheduling | import | 14m ago |
retail_inventory_weekly | import | 1h ago |
retail_google_ads_daily | import | 1h ago |
retail_meta_ads_daily | import | 1h ago |
retail_ga4_website_daily | import | 1h ago |
Policies
Browse and manage Cedar access policies for your tenant.
| Policy ID | Effect | Resources |
|---|---|---|
merch-read-default | permit | Model::* |
finance-read-shrinkage | permit | Model::"inventory_shrinkage" |
vendor-blocked | forbid | Model::"labor_*" |
region-west-only | permit | Tenant::"acme" |
What Ward has eyes on.
Know which promos actually work. Ward runs the model continuously rather than on a reporting cycle, which is why a finding lands the morning the pattern starts instead of at the end of the period.
The connection to NCR Voyix is read-only and runs on your schedule. Ward reads POS transactions, item-level sales, and the rest of the feed, then joins it with external context your POS does not carry: weather, local events, competitor pricing.
Why this combination
is its own problem.
A Head of E-Com rarely logs into NCR. They read what someone else pulled out of it, two days later. Ward removes the two days and the someone else.
What the first 90 days
actually look like.
-
01
Week 1: connect
Read-only credentials to NCR Voyix. Ward reads straight from POS transactions, item-level sales, tender data and starts building baselines. First findings land inside 48 hours, before baselines are stable, so you can see the shape of the output early.
-
02
Weeks 2 to 3: baselines
Ward needs roughly two weeks of history per store to separate a real deviation from normal variance. During this window the findings are directionally right and the thresholds are still moving.
-
03
Weeks 4 to 12: steady state
Ward delivers findings each day, each with the driver and what to do about it. Volume settles at a level a single person can read over coffee. The measure of success is not how many findings arrive, it is how many get acted on.
How Ward connects to NCR Voyix
Ward integrates with NCR Voyix POS and Aloha for convenience and restaurant retail. Transaction-level data powers daypart analysis and impulse optimization.
Setup: Ward reads NCR transaction data via API or data export. Real-time or batch, depending on your NCR configuration.
Data Ward reads from NCR
Impact metrics with NCR
Data lake enrichment
Ward enriches NCR data with: POS transactions, Weather & events, Loyalty data, Competitor proximity, Demographic data
Your online and offline data live in different worlds.
- ×Nobody can see one inventory position across every channel
- ×Online promo performance is measured separately from in-store
- ×Customer behavior data is siloed by channel
- ×BOPIS/BORIS operational complexity is growing unchecked
- ×Digital marketing attribution stops at the click
- ✓Unified insight cards across online and in-store channels
- ✓Cross-channel promo effectiveness with true attribution
- ✓Customer journey tracking across digital and physical touchpoints
- ✓BOPIS fulfillment performance monitoring with exception cards
- ✓Full-funnel marketing attribution to in-store conversion
Retailers with unified omnichannel data see 30% higher lifetime value per customer. Source: Harvard Business Review
Frequently asked questions
Ward reads NCR transaction data via API or data export. Real-time or batch, depending on your NCR configuration. Data points include: POS transactions, Item-level sales, Tender data, Daypart summaries, Loyalty data.
Your online and offline data live in different worlds. Ward solves this with automated insight cards: Unified insight cards across online and in-store channels. Cross-channel promo effectiveness with true attribution. Customer journey tracking across digital and physical touchpoints.
First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.
No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.
Related solutions
See what promos problems Ward catches.
Root causes, not just alerts. See it on your data.
Read-only to start · your LLM keys · SOC 2 Type II underway · or book a call directly
Find out what your data has been hiding.
Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.