Lightspeed plus Ward: promos for a Head of E-Com
Know which promos actually work. Ward runs it off Lightspeed, scoped to what a Head of E-Com owns.
Promo Effectiveness on Lightspeed, for e-commerce
Your online and offline data live in different worlds. Ward filters to what a Head of E-Com can act on and drops the rest.
Promo Effectiveness is a insight card type Ward runs continuously. Ward measures true promotional lift net of cannibalization, pull-forward, and pantry loading.
The mechanism. Ward isolates incremental volume from baseline, measures cross-SKU cannibalization, estimates pull-forward effects, and calculates true ROI.
The connection itself. Ward connects via Lightspeed Retail API. OAuth-based authentication. Read-only access.
What it does
- Promo ROI scorecards
- Net lift measurement (not gross)
- Cannibalization quantification
- Pull-forward detection
Chat
Ask anything. Ward routes to the right agent and returns cited answers.
I pulled Store 37’s last 28 days against the chain baseline. Two root causes, both compounding.
| Signal | Finding |
|---|---|
labor_efficiency | Rev/labor-hour −22% vs. cluster, staffing mismatch at 11a–1p peak |
inventory.fresh | Fresh fill 83%, backroom replenishment lag at 2–4p |
promo.lift | BOGO crackers cannibalized Brand Y by 28%, net category +6% |
Recommend: re-baseline Store 37 schedule against true peak, raise replen window to 1p, and review the BOGO before next cycle.
labor_scheduling…
Reporting
Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.
| Model | Horizon | MAPE |
|---|---|---|
holt_winters | 4wk | 4.1% |
arima_sarimax | 13wk | 8.9% |
gbm_demand | 1wk | 2.1% |
bayes_hier | new store | 11.4% |
Sources
Connect external systems to the data lake.
| Name | Type | Last sync |
|---|---|---|
sap_pos_transactions | import | 2m ago |
sap_inventory_shrinkage | import | 2m ago |
sap_labor_scheduling | import | 14m ago |
retail_inventory_weekly | import | 1h ago |
retail_google_ads_daily | import | 1h ago |
retail_meta_ads_daily | import | 1h ago |
retail_ga4_website_daily | import | 1h ago |
Policies
Browse and manage Cedar access policies for your tenant.
| Policy ID | Effect | Resources |
|---|---|---|
merch-read-default | permit | Model::* |
finance-read-shrinkage | permit | Model::"inventory_shrinkage" |
vendor-blocked | forbid | Model::"labor_*" |
region-west-only | permit | Tenant::"acme" |
What Ward has eyes on.
The promos model runs daily, not on a reporting calendar. It flags the pattern, traces what caused it, and attaches what to do about it before the number reaches a review deck.
Ward pulls from sales transactions, inventory counts, customer profiles from Lightspeed Retail on a read-only connection. Nothing is written back, and your POS configuration does not change. Lightspeed stays the system of record.
Why this combination
is its own problem.
A Head of E-Com rarely logs into Lightspeed. They read what someone else pulled out of it, two days later. Ward removes the two days and the someone else.
What the first 90 days
actually look like.
-
01
Week 1: read-only connection
Ward connects to Lightspeed Retail with read-only credentials and begins ingesting sales transactions and inventory counts. No config changes on your side. First cards arrive inside the first 48 hours.
-
02
Weeks 2 to 3: calibration
Baselines stabilize per store and per category. Ward stops flagging normal variance and starts flagging exceptions. This is the window where the false positive rate drops sharply.
-
03
Weeks 4 to 12: operating rhythm
Daily cards arrive on a daily cycle and get triaged like any other queue. Most teams find the volume settles into something one person clears in ten minutes. What matters is the action rate, not the alert count.
How Ward connects to Lightspeed Retail
Ward integrates with Lightspeed Retail POS for specialty and boutique retailers. In-store transaction data powers customer behavior and assortment insight cards.
Setup: Ward connects via Lightspeed Retail API. OAuth-based authentication. Read-only access.
Data Ward reads from Lightspeed
Impact metrics with Lightspeed
Data lake enrichment
Ward enriches Lightspeed data with: Sales transactions, Customer profiles, Weather & events, Competitor data, Demographic data
Your online and offline data live in different worlds.
- ×Nobody can see one inventory position across every channel
- ×Online promo performance is measured separately from in-store
- ×Customer behavior data is siloed by channel
- ×BOPIS/BORIS operational complexity is growing unchecked
- ×Digital marketing attribution stops at the click
- ✓Unified insight cards across online and in-store channels
- ✓Cross-channel promo effectiveness with true attribution
- ✓Customer journey tracking across digital and physical touchpoints
- ✓BOPIS fulfillment performance monitoring with exception cards
- ✓Full-funnel marketing attribution to in-store conversion
Retailers with unified omnichannel data see 30% higher lifetime value per customer. Source: Harvard Business Review
Frequently asked questions
Ward connects via Lightspeed Retail API. OAuth-based authentication. Read-only access. Data points include: Sales transactions, Inventory counts, Customer profiles, Purchase orders, Employee performance.
Your online and offline data live in different worlds. Ward solves this with automated insight cards: Unified insight cards across online and in-store channels. Cross-channel promo effectiveness with true attribution. Customer journey tracking across digital and physical touchpoints.
First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.
No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.
Related solutions
See what promos problems Ward catches.
Root causes, not just alerts. See it on your data.
Read-only to start · your LLM keys · SOC 2 Type II underway · or book a call directly
Find out what your data has been hiding.
Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.