Promo Effectiveness for Head of Procurement, read from RELEX Solutions
Merchandising wants Ward. You sign the contract. Ward detects promos movement in your RELEX data and traces what caused it.
Promo Effectiveness on RELEX, for procurement
Merchandising wants Ward. You sign the contract. Ward hands you cards scoped to procurement decision-making.
Here is promo effectiveness in plain terms. Ward measures true promotional lift net of cannibalization, pull-forward, and pantry loading.
Under the hood. Ward isolates incremental volume from baseline, measures cross-SKU cannibalization, estimates pull-forward effects, and calculates true ROI.
The connection itself. Ward reads RELEX data via API. Monitors forecast accuracy and flags exceptions before they compound.
What you get
- Net lift measurement (not gross)
- Cannibalization quantification
- Pull-forward detection
- Promo ROI scorecards
Chat
Ask anything. Ward routes to the right agent and returns cited answers.
I pulled Store 37’s last 28 days against the chain baseline. Two root causes, both compounding.
| Signal | Finding |
|---|---|
labor_efficiency | Rev/labor-hour −22% vs. cluster, staffing mismatch at 11a–1p peak |
inventory.fresh | Fresh fill 83%, backroom replenishment lag at 2–4p |
promo.lift | BOGO crackers cannibalized Brand Y by 28%, net category +6% |
Recommend: re-baseline Store 37 schedule against true peak, raise replen window to 1p, and review the BOGO before next cycle.
labor_scheduling…
Reporting
Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.
| Model | Horizon | MAPE |
|---|---|---|
holt_winters | 4wk | 4.1% |
arima_sarimax | 13wk | 8.9% |
gbm_demand | 1wk | 2.1% |
bayes_hier | new store | 11.4% |
Sources
Connect external systems to the data lake.
| Name | Type | Last sync |
|---|---|---|
sap_pos_transactions | import | 2m ago |
sap_inventory_shrinkage | import | 2m ago |
sap_labor_scheduling | import | 14m ago |
retail_inventory_weekly | import | 1h ago |
retail_google_ads_daily | import | 1h ago |
retail_meta_ads_daily | import | 1h ago |
retail_ga4_website_daily | import | 1h ago |
Policies
Browse and manage Cedar access policies for your tenant.
| Policy ID | Effect | Resources |
|---|---|---|
merch-read-default | permit | Model::* |
finance-read-shrinkage | permit | Model::"inventory_shrinkage" |
vendor-blocked | forbid | Model::"labor_*" |
region-west-only | permit | Tenant::"acme" |
What Ward has eyes on.
Ward reads RELEX rather than replacing it. Demand forecasts, space plans, workforce forecasts come across on a read-only connection, get enriched with contextual data, and come back as daily cards. Your Supply Chain is untouched.
The promos model runs each day, not on a reporting calendar. It spots the pattern, accounts for the cause, and attaches a recommended action before the number reaches a review deck.
Why this combination
is its own problem.
Most promos projects stall at data access. This one does not, because RELEX already exposes demand forecasts, space plans, workforce forecasts through an API Ward reads directly.
What the first 90 days
actually look like.
-
01
Week 1: connect
Read-only credentials to RELEX Solutions. Ward pulls from demand forecasts, space plans, workforce forecasts and starts building baselines. First daily cards land inside 48 hours, before baselines are stable, so you can see the shape of the output early.
-
02
Weeks 2 to 3: calibration
Baselines stabilize per store and per category. Ward stops flagging normal variance and starts flagging exceptions. This is the window where the false positive rate drops sharply.
-
03
Weeks 4 to 12: operating rhythm
Cards arrive each day and get triaged like any other queue. Most teams find the volume settles into something one person clears in ten minutes. What matters is the action rate, not the alert count.
How Ward connects to RELEX Solutions
Ward integrates with RELEX for unified retail planning. Ward monitors RELEX forecasts against actuals and surfaces planning exceptions as insight cards.
Setup: Ward reads RELEX data via API. Monitors forecast accuracy and flags exceptions before they compound.
Data Ward reads from RELEX
Impact metrics with RELEX
Data lake enrichment
Ward enriches RELEX data with: RELEX forecasts, POS actuals, Weather & events, Demographic data, Supplier performance
Merchandising wants Ward. You sign the contract.
- ×Business sponsor saw the demo. You have a week to vet a vendor you didn't pick
- ×AI vendors price by seats and tokens. Total cost is unknowable until invoice three
- ×Multi-year commits with auto-renew. No exit if the pilot stalls
- ×Renewals come back 30% higher, with no room to push back and no benchmark to cite
- ×Security and DPA reviews start after the team has already committed
- ✓MSA, DPA, SOC 2 Type II underway, and architecture review available before signature
- ✓Month-to-month contracts. No multi-year lock-in. No auto-renew traps
- ✓Transparent pricing set by scope and store count
- ✓14-day insight guarantee. If Ward doesn't deliver, month two is on us
- ✓AI strategy, orchestration and reporting-layer work in enterprise grocery at nine-figure revenue. Reference calls available before signature
Enterprise SaaS spend grew 18% YoY. 53% of subscriptions are underused or duplicative. Source: Gartner
Frequently asked questions
Ward reads RELEX data via API. Monitors forecast accuracy and flags exceptions before they compound. Data points include: Demand forecasts, Space plans, Workforce forecasts, Promotion plans, Replenishment orders.
Merchandising wants Ward. You sign the contract. Ward solves this with automated insight cards: MSA, DPA, SOC 2 Type II underway, and architecture review available before signature. Month-to-month contracts. No multi-year lock-in. No auto-renew traps. Transparent pricing set by scope and store count.
First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.
No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.
Related solutions
See what promos problems Ward catches.
Root causes, not just alerts. See it on your data.
Read-only to start · your LLM keys · SOC 2 Type II underway · or book a call directly
Find out what your data has been hiding.
Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.