Promo Effectiveness on Lightspeed, for procurement
Merchandising wants Ward. You sign the contract. Ward flags promos movement in your Lightspeed data and explains what caused it.
How a Head of Procurement runs promos off Lightspeed Retail
Merchandising wants Ward. You sign the contract. Ward filters to what a Head of Procurement can act on and drops the rest.
What promo effectiveness does: Ward measures true promotional lift net of cannibalization, pull-forward, and pantry loading.
How it runs. Ward isolates incremental volume from baseline, measures cross-SKU cannibalization, estimates pull-forward effects, and calculates true ROI.
How the connection works. Ward connects via Lightspeed Retail API. OAuth-based authentication. Read-only access.
The short list
- Promo ROI scorecards
- Net lift measurement (not gross)
- Cannibalization quantification
- Pull-forward detection
Chat
Ask anything. Ward routes to the right agent and returns cited answers.
I pulled Store 37’s last 28 days against the chain baseline. Two root causes, both compounding.
| Signal | Finding |
|---|---|
labor_efficiency | Rev/labor-hour −22% vs. cluster, staffing mismatch at 11a–1p peak |
inventory.fresh | Fresh fill 83%, backroom replenishment lag at 2–4p |
promo.lift | BOGO crackers cannibalized Brand Y by 28%, net category +6% |
Recommend: re-baseline Store 37 schedule against true peak, raise replen window to 1p, and review the BOGO before next cycle.
labor_scheduling…
Reporting
Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.
| Model | Horizon | MAPE |
|---|---|---|
holt_winters | 4wk | 4.1% |
arima_sarimax | 13wk | 8.9% |
gbm_demand | 1wk | 2.1% |
bayes_hier | new store | 11.4% |
Sources
Connect external systems to the data lake.
| Name | Type | Last sync |
|---|---|---|
sap_pos_transactions | import | 2m ago |
sap_inventory_shrinkage | import | 2m ago |
sap_labor_scheduling | import | 14m ago |
retail_inventory_weekly | import | 1h ago |
retail_google_ads_daily | import | 1h ago |
retail_meta_ads_daily | import | 1h ago |
retail_ga4_website_daily | import | 1h ago |
Policies
Browse and manage Cedar access policies for your tenant.
| Policy ID | Effect | Resources |
|---|---|---|
merch-read-default | permit | Model::* |
finance-read-shrinkage | permit | Model::"inventory_shrinkage" |
vendor-blocked | forbid | Model::"labor_*" |
region-west-only | permit | Tenant::"acme" |
What Ward has eyes on.
Ward pulls from Lightspeed rather than replacing it. Sales transactions, inventory counts, customer profiles come across on a read-only connection, get enriched with contextual data, and come back as findings. Your POS is untouched.
Know which promos actually work. Ward runs the model continuously rather than on a reporting cycle, which is why a finding lands the morning the pattern starts instead of at the end of the period.
Why this combination
is its own problem.
Lightspeed Retail was built for transactions, not for procurement decisions. The data is right there and it is in the wrong shape. Ward pulls from sales transactions and inventory counts and rewrites them as a decision.
What the first 90 days
actually look like.
-
01
Week 1: read-only connection
Ward plugs into Lightspeed Retail with read-only credentials and begins ingesting sales transactions and inventory counts. No config changes on your side. First cards arrive inside the first 48 hours.
-
02
Weeks 2 to 3: baselines
Ward needs roughly two weeks of history per store to separate a real deviation from normal variance. During this window the insight cards are directionally right and the thresholds are still moving.
-
03
Weeks 4 to 12: steady state
Ward sends daily cards on a daily cycle, each with what caused it and a recommended action. Volume settles at a level a single person can read over coffee. The measure of success is not how many findings arrive, it is how many get acted on.
How Ward connects to Lightspeed Retail
Ward integrates with Lightspeed Retail POS for specialty and boutique retailers. In-store transaction data powers customer behavior and assortment insight cards.
Setup: Ward connects via Lightspeed Retail API. OAuth-based authentication. Read-only access.
Data Ward reads from Lightspeed
Impact metrics with Lightspeed
Data lake enrichment
Ward enriches Lightspeed data with: Sales transactions, Customer profiles, Weather & events, Competitor data, Demographic data
Merchandising wants Ward. You sign the contract.
- ×Business sponsor saw the demo. You have a week to vet a vendor you didn't pick
- ×AI vendors price by seats and tokens. Total cost is unknowable until invoice three
- ×Multi-year commits with auto-renew. No exit if the pilot stalls
- ×Renewals come back 30% higher, with no room to push back and no benchmark to cite
- ×Security and DPA reviews start after the team has already committed
- ✓MSA, DPA, SOC 2 Type II underway, and architecture review available before signature
- ✓Month-to-month contracts. No multi-year lock-in. No auto-renew traps
- ✓Transparent pricing set by scope and store count
- ✓14-day insight guarantee. If Ward doesn't deliver, month two is on us
- ✓AI strategy, orchestration and reporting-layer work in enterprise grocery at nine-figure revenue. Reference calls available before signature
Enterprise SaaS spend grew 18% YoY. 53% of subscriptions are underused or duplicative. Source: Gartner
Frequently asked questions
Ward connects via Lightspeed Retail API. OAuth-based authentication. Read-only access. Data points include: Sales transactions, Inventory counts, Customer profiles, Purchase orders, Employee performance.
Merchandising wants Ward. You sign the contract. Ward solves this with automated insight cards: MSA, DPA, SOC 2 Type II underway, and architecture review available before signature. Month-to-month contracts. No multi-year lock-in. No auto-renew traps. Transparent pricing set by scope and store count.
First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.
No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.
Related solutions
See what promos problems Ward catches.
Root causes, not just alerts. See it on your data.
Read-only to start · your LLM keys · SOC 2 Type II underway · or book a call directly
Find out what your data has been hiding.
Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.