Specialty · Looker · Head of IT

Ward and Looker for Specialty technology

A specialty Head of IT running Looker gets CLV, conversion rate, units per transaction tracks on a daily cycle, with the cause attached.

What a specialty Head of IT gets from Looker / Looker Studio

Applied to Specialty Retail, the surface area is 5,000+ SKUs over boutiques. High-consideration purchases, curated assortments, and customer lifetime value. Ward tracks the metrics that matter for margin-rich retail.

The business wants AI. You sign off on the architecture. Ward hands you insight cards scoped to technology decision-making.

Setup: Ward can query Looker via API or connect directly to the underlying database. Either way, Ward monitors while your team browses.

app.getward.ai Live demo
Acme Specialty @Store Ops: Retail Analyst claude-sonnet default
A

Chat

Ask anything. Ward routes to the right agent and returns cited answers.

Why is conversion down at the flagship boutiques?
You · 9:42 AM
Schema Scout · routed to Store Ops Agent

I pulled traffic against conversion by hour for the four flagships. Traffic is fine. The gap is coverage and depth.

SignalFinding
traffic_conversionConversion 18.4% vs. 23.1% chain, all of the gap in 12–2p and 5–7p
labor.coverageOne associate on the floor through both peaks at 3 of 4 doors
inventory.depthTop 20 styles at 1.4 units per size, walk-away rate +9%

Recommend: add floor coverage to both peak windows, deepen the top 20 styles to three per size at the flagships, and route the walk-away list to clienteling.

8 parallel queries 3 sources cited confidence 0.91
Draft the clienteling outreach list.
You · 9:43 AM
Clienteling Agent · drafting outreach list
Querying traffic_conversion
Ask anything, Ward routes to the right agent. Cmd+K

Reporting

Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.

7d13w52w
Revenue vs. plan
$27.5M
+4.4% WoW
Conversion rate
18.3%
−4.7pp
UPT, flagships
2.14
−0.18
At-risk CLV, top decile
$4.1M
−$310K
Revenue vs. plan 13 weeks actual, 6 weeks forecast, 80% interval
Actual Forecast 80% interval
% of plan 106 94 100 forecast → W−13 W−5 today +6wk
Holt-Winters + weather regressor MAPE 4.1% at 4wk Backtested 24 months Crosses plan in 3 weeks
Forecast error by horizon MAPE, 24-month backtest
1wk 2.1%
2wk 3.0%
4wk 4.1%
8wk 6.3%
13wk 8.9%
Accuracy bar for promo decisions: ≤5% at 4wk
Models in production Every forecast ships a model card
ModelHorizonMAPE
holt_winters4wk4.1%
arima_sarimax13wk8.9%
gbm_demand1wk2.1%
bayes_hiernew store11.4%

Sources

Connect external systems to the data lake.

NameTypeLast sync
shopify_orders_dailyimport2m ago
lightspeed_store_salesimport2m ago
netsuite_inventory_snapshotimport14m ago
retail_customer_ltvimport1h ago
retail_traffic_conversionimport1h ago
retail_clienteling_logimport1h ago
retail_ga4_website_dailyimport1h ago

Policies

Browse and manage Cedar access policies for your tenant.

TLS 1.3 AES-256 Read-only SOC 2 II
Policy IDEffectResources
ops-read-defaultpermitModel::*
crm-read-ltvpermitModel::"customer_ltv"
associate-pii-blockedforbidModel::"customer_pii"
merch-read-assortmentpermitModel::"sales_by_tier"
for Specialty on Looker data, live product demo.

What Ward delivers

  • Federated query: data stays in your warehouse. No copies, no shadow lake
  • Read-only credentials. Cedar policies enforce least-privilege per agent
  • LLM-agnostic. Anthropic, OpenAI, Gemini, Ollama. Bring your own keys
  • Every query, every model, every source logged. SIEM-ready audit output
  • VPC peering, PrivateLink, SOC 2 II. Your security review is short

Metrics Ward monitors

CLV
Conversion rate
Units per transaction
Repeat purchase rate
Sell-through by tier

Specialty challenges Ward solves

  • Assortment curation
  • Customer lifetime value
  • Staff selling effectiveness
  • Clienteling optimization
  • Inventory depth vs breadth

Why this combination
is its own problem.

Running Ward on Looker in a specialty estate skips the usual first step. There is no ingestion project, because Looker / Looker Studio already holds looker API for query results, underlying database (direct), lookML model metadata. Ward ingests what is there.

What Ward has eyes on.

Every one of your boutiques gets its own baseline. Ward scans continuously CLV, conversion rate, units per transaction against it and surfaces only the deviations that hold up. The two that show up most in specialty retail are assortment curation and customer lifetime value, and both are baseline problems before they are P&L problems.

The connection to Looker / Looker Studio is read-only and runs on your schedule. Ward pulls from looker API for query results, underlying database (direct), and the rest of the feed, then combines it with external context your BI does not carry: weather, local events, competitor pricing.

What the first 90 days
actually look like.

  1. 01

    Week 1: read-only connection

    Ward connects to Looker / Looker Studio with read-only credentials and begins ingesting looker API for query results and underlying database (direct). No config changes on your side. First findings arrive within 48 hours.

  2. 02

    Weeks 2 to 3: baselines

    Ward needs roughly two weeks of history per store to separate a real deviation from normal variance. During this window the findings are directionally right and the thresholds are still moving.

  3. 03

    Weeks 4 to 12: operating rhythm

    Daily cards arrive daily and get triaged like any other queue. Most teams find the volume settles into something one person clears in ten minutes. What matters is the action rate, not the alert count.

How Ward connects to Looker / Looker Studio

Ward does not replace Looker. Ward watches the same data Looker visualizes and proactively alerts when something changes. Your dashboards stay. Ward adds intelligence.

Setup: Ward can query Looker via API or connect directly to the underlying database. Either way, Ward monitors while your team browses.

Data Ward reads from Looker

Looker API for query results
Underlying database (direct)
LookML model metadata

Impact metrics with Looker

Time to Insight
Proactive, no login
Explains why metrics moved before anyone checks a dashboard.
Anomaly Detection
Inter-refresh coverage
Catches deviations between Looker dashboard refresh cycles.
Decision Velocity
Root cause attached
Every anomaly card includes cause analysis; no drill-down needed.
Data Utilization
Unused models activated
LookML dimensions and measures queried beyond built dashboards.

Data lake enrichment

Ward enriches Looker data with: Looker query results, Underlying database, Weather & events, Competitor data, Customer segments

The business wants AI. You sign off on the architecture.

Pain points
  • ×Business sponsor already chose the vendor. You inherit the security review
  • ×Every AI vendor wants write access and a copy of the production data
  • ×Model lock-in means rewriting the stack when GPT or Claude moves again
  • ×Audit trail is an afterthought. Compliance has nothing to pull on
  • ×Data lake project keeps getting bumped for the next thing the business wants
How Ward helps
  • Federated query: data stays in your warehouse. No copies, no shadow lake
  • Read-only credentials. Cedar policies enforce least-privilege per agent
  • LLM-agnostic. Anthropic, OpenAI, Gemini, Ollama. Bring your own keys
  • Every query, every model, every source logged. SIEM-ready audit output
  • VPC peering, PrivateLink, SOC 2 II. Your security review is short

74% of enterprise AI projects stall before production. Integration debt and security review are the top two reasons. Source: Gartner

Specialty KPI impact

CLV
Churn risk surfaced
At-risk customers identified before they leave.
Conversion Rate
Assortment + staffing
Cards that help convert high-intent browsers.
Revenue per SKU
Whitespace found
Underperformers identified, gaps in curated assortment.
Overstock
Less capital locked
Demand matching reduces slow-moving inventory.

Frequently asked questions

Ward can query Looker via API or connect directly to the underlying database. Either way, Ward monitors while your team browses. Data points include: Looker API for query results, Underlying database (direct), LookML model metadata.

Yes. Ward reads Looker data and combines it with contextual signals (weather, events, demographics) to generate Specialty-specific insight cards. No custom development required.

The business wants AI. You sign off on the architecture. Ward solves this with automated insight cards: Federated query: data stays in your warehouse. No copies, no shadow lake. Read-only credentials. Cedar policies enforce least-privilege per agent. LLM-agnostic. Anthropic, OpenAI, Gemini, Ollama. Bring your own keys.

Ward delivers daily insight cards covering CLV, Conversion rate, Units per transaction, tailored for Technology decision-making. Each card includes what changed, why it matters, and what to do next.

First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.

No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.

See what Specialty problems Ward catches.

Root causes, not just alerts. See it on your data.

Read-only to start · your LLM keys · SOC 2 Type II underway · or book a call directly

Find out what your data has been hiding.

Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.

Step 1 of 3
What are your goals?
Step 2 of 3
About your operation
Step 3 of 3
Your contact info