Retail analytics insights
Guides, frameworks, and strategies for retail teams that want to move from dashboards to decisions.
Read-only to start · your LLM keys, no lock-in · SOC 2 Type II underway
GMROI by Category: The $3-Return SKUs Hiding in Your Mix
GMROI is margin dollars over inventory at cost. Get benchmarks by vertical, the margin-versus-turns quadrants, and why chain-level $2.40 hides $0.80 categories.
Sell-Through Curves: The Weekly Signal That Tells You When to Markdown
Week 1-3 sell-through predicts terminal ST with 75-85% accuracy. Get the formula, benchmarks by category, and the four-tier framework for acting on the curve.
Units Per Transaction: A Cleaner Demand Signal Than Total Sales
UPT moves 2 to 3 weeks before revenue does. Get the formula, what to exclude, benchmarks by format, and how to diagnose a store running below its cluster.
Same-Store Sales Decomposition: Traffic, Conversion, ATV
Comp equals traffic times conversion times ATV. See the base rules that change the answer and a worked decomposition of four stores that all look flat.
Inventory Turns by Store: The Variance Math Nobody Runs
Turns is COGS over average inventory at cost. Get benchmarks by vertical, how to read turns against fill rate, and why chain-level 6.2 hides $5M in capital.
Store Conversion Rate: Why Your Footfall Counter Is Lying
Door counters inflate traffic 18 to 35%, so your conversion rate is wrong. Get benchmarks by format and three ways to fix the denominator, cheapest first.
Basket Penetration: The Cross-Sell KPI Most Retailers Ignore
Basket penetration reads attach behavior 6 weeks before category sales does. Get the formula, baselines by pair type, and the alert thresholds worth acting on.
Forecast WMAPE by SKU Tier: One Number Hides Three Problems
WMAPE of 22% is 14% on A-items and 41% on C-items. Get the formula, why not MAPE, benchmarks by tier and horizon, and why bias matters more than error.
Days of Supply: The Forward-Looking Inventory KPI Most Retailers Skip
Days of supply is on-hand over daily demand. Get benchmarks by vertical, forward vs trailing DOS, and the week-4 math that predicts your markdown exposure.
Your stores are generating data right now.
Ward turns it into decisions. First insight cards in 48 hours.
Read-only to start · your LLM keys · SOC 2 Type II underway · or book a call directly
Find out what your data has been hiding.
Tell us about your operation. We’ll show you the problems Ward catches, and the ones your current tools miss.