A fashion CFO running fill rate on Looker
A fashion CFO on Looker should not be hunting for fill rate problems. Ward surfaces them every morning.
How a fashion CFO runs fill rate on Looker / Looker Studio
Fill Rate Monitoring, in one sentence. Ward monitors on-shelf availability across your entire estate and flags stores or categories dropping below threshold.
For Fashion & Apparel retailers, that means monitoring 15,000+ SKUs over locations. Seasonal sell-through, size curve optimization, and markdown timing. Ward monitors style velocity and flags slow movers before the window closes.
Your P&L surprises are born on the store floor. Ward filters to what a CFO can act on and drops the rest.
What Ward does with that: Ward tracks expected vs actual on-shelf availability at the store-category level and escalates when fill rate drops below configurable thresholds.
Getting the data in. Ward can query Looker via API or connect directly to the underlying database. Either way, Ward monitors while your team browses.
What it does
- Estate-wide fill rate dashboard
- Threshold-based alerting
- Store-vs-estate benchmarking
- Category-level drill-down
Chat
Ask anything. Ward routes to the right agent and returns cited answers.
I pulled fall denim against last season’s curve at the same selling week. Two causes, both still fixable this week.
| Signal | Finding |
|---|---|
sell_through | Week 6 sell-through 38% vs. 52% plan, concentrated in 3 of 9 door clusters |
size_curve | Waist 30–32 sold out in 41 doors while 36–38 sits at 71% on hand |
markdown.ladder | First markdown is 3 weeks later than LY, weeks-of-supply now 11.4 |
Recommend: transfer 30–32 out of the 12 overstocked doors, hold the ladder on core indigo, and take the first markdown on light wash now while it still clears at 20%.
sell_through_weekly…
Reporting
Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.
| Model | Horizon | MAPE |
|---|---|---|
holt_winters | 4wk | 4.1% |
arima_sarimax | 13wk | 8.9% |
gbm_demand | 1wk | 2.1% |
bayes_hier | new store | 11.4% |
Sources
Connect external systems to the data lake.
| Name | Type | Last sync |
|---|---|---|
shopify_orders_daily | import | 2m ago |
shopify_returns_reasons | import | 2m ago |
netsuite_inventory_snapshot | import | 14m ago |
cegid_store_sales | import | 1h ago |
retail_size_curve_actuals | import | 1h ago |
retail_markdown_ladder | import | 1h ago |
retail_ga4_website_daily | import | 1h ago |
Policies
Browse and manage Cedar access policies for your tenant.
| Policy ID | Effect | Resources |
|---|---|---|
merch-read-default | permit | Model::* |
finance-read-markdown | permit | Model::"markdown_ladder" |
vendor-blocked | forbid | Model::"labor_*" |
ecom-read-returns | permit | Model::"returns_reasons" |
Why Fill Rate matters for Fashion retail
Fashion fill rate must be measured at the style-size-color level. A store can hold 200 units of a dress and zero in the most popular size, technically "in stock," functionally a stockout. Ward surfaces broken assortments where key sizes are missing from otherwise healthy inventory positions.
What Ward has eyes on.
Ward scans continuously 15,000+ SKUs over your locations, at the store-category level rather than the chain roll-up. The metrics under watch include sell-through rate, markdown %, return rate. A roll-up hides a single-store problem inside a healthy average, which is how markdown timing stays invisible for a quarter.
Ward reads straight from Looker rather than replacing it. Looker API for query results, underlying database (direct), lookML model metadata come across on a read-only connection, get enriched with contextual data, and come back as cards. Your BI is untouched.
Every empty shelf is a lost sale. Ward runs the model continuously rather than on a reporting cycle, which is why a finding lands the morning the pattern starts instead of at the end of the period.
At the metric level. Ward tracks style-size-color availability, broken assortment rates, size-level sell-through velocity, and transfer opportunity value. It distinguishes supply-driven stockouts from allocation-driven gaps where inventory exists but sits in the wrong stores.
Why this combination
is its own problem.
Most fill rate projects stall at data access. This one does not, because Looker already exposes looker API for query results, underlying database (direct), lookML model metadata through an API Ward reads directly.
- 01 Fill rate measured at the style level masks size brokenness, which is what the customer actually experiences in the fitting room.
- 02 Inter-store transfer thresholds are set on freight cost rather than at-risk full-price revenue; the math usually justifies more transfers than ops authorizes.
Benchmarks. Healthy fashion size-level availability runs 85-92% on top styles by week 6 and 70-80% by week 10. Operators with active size rebalancing typically maintain 5-10 percentage points higher size-level availability and recover 2-4 points of full-price sell-through.
What the first 90 days
actually look like.
-
01
Week 1: connect
Read-only credentials to Looker / Looker Studio. Ward pulls from looker API for query results, underlying database (direct), lookML model metadata and starts building baselines. First cards land inside 48 hours, before baselines are stable, so you can see the shape of the output early.
-
02
Weeks 2 to 3: baselines
Ward needs roughly two weeks of history per store to separate a real deviation from normal variance. During this window the daily cards are directionally right and the thresholds are still moving.
-
03
Weeks 4 to 12: operating rhythm
Daily cards arrive every morning and get triaged like any other queue. Most teams find the volume settles into something one person clears in ten minutes. What matters is the action rate, not the alert count.
How Ward connects to Looker / Looker Studio
Ward does not replace Looker. Ward watches the same data Looker visualizes and proactively alerts when something changes. Your dashboards stay. Ward adds intelligence.
Setup: Ward can query Looker via API or connect directly to the underlying database. Either way, Ward monitors while your team browses.
Data Ward reads from Looker
Impact metrics with Looker
Data lake enrichment
Ward enriches Looker data with: Looker query results, Underlying database, Weather & events, Competitor data, Customer segments
Your P&L surprises are born on the store floor.
- ×Margin erosion only surfaces at month-end close
- ×Inventory carrying costs are a black box
- ×Working capital tied up in slow-moving stock nobody is watching
- ×Same-store sales comps lack decomposition into actionable drivers
- ×Capex decisions for store remodels lack unit-economics evidence
- ✓GMROI tracking by category with weekly insight cards
- ✓Inventory carrying cost alerts when capital efficiency drops
- ✓Working capital optimization recommendations based on turnover trends
- ✓SSS decomposition into traffic, conversion, and basket components
- ✓Store-level unit economics cards for capex prioritization
Inventory distortion, overstock and out-of-stock combined, costs retailers $1.77 trillion globally. Source: IHL Group
Fashion KPI impact
Frequently asked questions
Ward monitors on-shelf availability across your entire estate and flags stores or categories dropping below threshold. For Fashion retail specifically, Ward monitors 15,000+ SKUs across your locations and delivers automated insight cards with root cause analysis and recommended actions.
Ward tracks Sell-through rate, Markdown %, Return rate, Style velocity, Size accuracy at the store-category level. Ward tracks expected vs actual on-shelf availability at the store-category level and escalates when fill rate drops below configurable thresholds.
Ward can query Looker via API or connect directly to the underlying database. Either way, Ward monitors while your team browses. Data points include: Looker API for query results, Underlying database (direct), LookML model metadata.
Yes. Ward reads Looker data and combines it with contextual signals (weather, events, demographics) to generate Fashion-specific insight cards. No custom development required.
Your P&L surprises are born on the store floor. Ward solves this with automated insight cards: GMROI tracking by category with weekly insight cards. Inventory carrying cost alerts when capital efficiency drops. Working capital optimization recommendations based on turnover trends.
Ward delivers daily insight cards covering Sell-through rate, Markdown %, Return rate, tailored for Finance decision-making. Each card includes what changed, why it matters, and what to do next.
Ward tracks style-size-color availability, broken assortment rates, size-level sell-through velocity, and transfer opportunity value. It distinguishes supply-driven stockouts from allocation-driven gaps where inventory exists but sits in the wrong stores.
Ward reveals that a significant share of top styles have broken size runs across the chain, popular sizes depleted while other sizes sit. Ward recommends urgent inter-store transfers for the highest-revenue styles and a size curve recalibration for the next allocation cycle. Operations executes within 48 hours to protect at-risk revenue.
First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.
No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.
Related solutions
See what Fashion fill rate problems Ward catches.
Root causes, not just alerts. See it on your data.
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