A fashion Head of E-Com running fill rate on Looker
Ward reads straight from looker API for query results, underlying database (direct), lookML model metadata from Looker / Looker Studio, keeps a running read on fill rate over 15,000+ fashion SKUs, and sends the e-commerce read every morning.
Fill Rate Monitoring for Fashion on Looker, scoped to e-commerce
Your online and offline data live in different worlds. Ward filters to what a Head of E-Com can act on and drops the rest.
Fill Rate Monitoring. Ward monitors on-shelf availability across your entire estate and flags stores or categories dropping below threshold.
A Fashion & Apparel operator is watching 15,000+ SKUs throughout locations. Seasonal sell-through, size curve optimization, and markdown timing. Ward monitors style velocity and flags slow movers before the window closes.
Under the hood. Ward tracks expected vs actual on-shelf availability at the store-category level and escalates when fill rate drops below configurable thresholds.
Setup: Ward can query Looker via API or connect directly to the underlying database. Either way, Ward monitors while your team browses.
Capabilities
- Threshold-based alerting
- Store-vs-estate benchmarking
- Category-level drill-down
- Estate-wide fill rate dashboard
Chat
Ask anything. Ward routes to the right agent and returns cited answers.
I pulled fall denim against last season’s curve at the same selling week. Two causes, both still fixable this week.
| Signal | Finding |
|---|---|
sell_through | Week 6 sell-through 38% vs. 52% plan, concentrated in 3 of 9 door clusters |
size_curve | Waist 30–32 sold out in 41 doors while 36–38 sits at 71% on hand |
markdown.ladder | First markdown is 3 weeks later than LY, weeks-of-supply now 11.4 |
Recommend: transfer 30–32 out of the 12 overstocked doors, hold the ladder on core indigo, and take the first markdown on light wash now while it still clears at 20%.
sell_through_weekly…
Reporting
Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.
| Model | Horizon | MAPE |
|---|---|---|
holt_winters | 4wk | 4.1% |
arima_sarimax | 13wk | 8.9% |
gbm_demand | 1wk | 2.1% |
bayes_hier | new store | 11.4% |
Sources
Connect external systems to the data lake.
| Name | Type | Last sync |
|---|---|---|
shopify_orders_daily | import | 2m ago |
shopify_returns_reasons | import | 2m ago |
netsuite_inventory_snapshot | import | 14m ago |
cegid_store_sales | import | 1h ago |
retail_size_curve_actuals | import | 1h ago |
retail_markdown_ladder | import | 1h ago |
retail_ga4_website_daily | import | 1h ago |
Policies
Browse and manage Cedar access policies for your tenant.
| Policy ID | Effect | Resources |
|---|---|---|
merch-read-default | permit | Model::* |
finance-read-markdown | permit | Model::"markdown_ladder" |
vendor-blocked | forbid | Model::"labor_*" |
ecom-read-returns | permit | Model::"returns_reasons" |
Why Fill Rate matters for Fashion retail
Fashion fill rate must be measured at the style-size-color level. A store can hold 200 units of a dress and zero in the most popular size, technically "in stock," functionally a stockout. Ward surfaces broken assortments where key sizes are missing from otherwise healthy inventory positions.
What Ward has eyes on.
Coverage is store by store, category by category. Ward monitors sell-through rate, markdown %, return rate throughout 15,000+ SKUs and compares each store against its own baseline, not against the chain. That is the difference between knowing the fleet is fine and knowing which seven locations are not.
The connection to Looker / Looker Studio is read-only and runs on your schedule. Ward reads looker API for query results, underlying database (direct), and the rest of the feed, then combines it with external context your BI does not carry: weather, local events, competitor pricing.
Every empty shelf is a lost sale. Ward runs the model continuously rather than on a reporting cycle, which is why a finding lands the morning the pattern starts instead of at the end of the period.
At the metric level. Ward tracks style-size-color availability, broken assortment rates, size-level sell-through velocity, and transfer opportunity value. It distinguishes supply-driven stockouts from allocation-driven gaps where inventory exists but sits in the wrong stores.
Why this combination
is its own problem.
Running Ward on Looker in a fashion store base skips the usual first step. There is no ingestion project, because Looker / Looker Studio already holds looker API for query results, underlying database (direct), lookML model metadata. Ward pulls from what is there.
- 01 Fill rate measured at the style level masks size brokenness, which is what the customer actually experiences in the fitting room.
- 02 OMS shows "in stock" when size XL is the only thing left; conversion craters but the dashboard reports availability.
Benchmarks. Healthy fashion size-level availability runs 85-92% on top styles by week 6 and 70-80% by week 10. Operators with active size rebalancing typically maintain 5-10 percentage points higher size-level availability and recover 2-4 points of full-price sell-through.
What the first 90 days
actually look like.
-
01
Week 1: read-only connection
Ward connects to Looker / Looker Studio with read-only credentials and begins ingesting looker API for query results and underlying database (direct). No config changes on your side. First cards arrive within 48 hours.
-
02
Weeks 2 to 3: calibration
Baselines stabilize per store and per category. Ward stops flagging normal variance and starts flagging exceptions. This is the window where the false positive rate drops sharply.
-
03
Weeks 4 to 12: operating rhythm
Insight cards arrive every morning and get triaged like any other queue. Most teams find the volume settles into something one person clears in ten minutes. What matters is the action rate, not the alert count.
How Ward connects to Looker / Looker Studio
Ward does not replace Looker. Ward watches the same data Looker visualizes and proactively alerts when something changes. Your dashboards stay. Ward adds intelligence.
Setup: Ward can query Looker via API or connect directly to the underlying database. Either way, Ward monitors while your team browses.
Data Ward reads from Looker
Impact metrics with Looker
Data lake enrichment
Ward enriches Looker data with: Looker query results, Underlying database, Weather & events, Competitor data, Customer segments
Your online and offline data live in different worlds.
- ×Nobody can see one inventory position across every channel
- ×Online promo performance is measured separately from in-store
- ×Customer behavior data is siloed by channel
- ×BOPIS/BORIS operational complexity is growing unchecked
- ×Digital marketing attribution stops at the click
- ✓Unified insight cards across online and in-store channels
- ✓Cross-channel promo effectiveness with true attribution
- ✓Customer journey tracking across digital and physical touchpoints
- ✓BOPIS fulfillment performance monitoring with exception cards
- ✓Full-funnel marketing attribution to in-store conversion
Retailers with unified omnichannel data see 30% higher lifetime value per customer. Source: Harvard Business Review
Fashion KPI impact
Frequently asked questions
Ward monitors on-shelf availability across your entire estate and flags stores or categories dropping below threshold. For Fashion retail specifically, Ward monitors 15,000+ SKUs across your locations and delivers automated insight cards with root cause analysis and recommended actions.
Ward tracks Sell-through rate, Markdown %, Return rate, Style velocity, Size accuracy at the store-category level. Ward tracks expected vs actual on-shelf availability at the store-category level and escalates when fill rate drops below configurable thresholds.
Ward can query Looker via API or connect directly to the underlying database. Either way, Ward monitors while your team browses. Data points include: Looker API for query results, Underlying database (direct), LookML model metadata.
Yes. Ward reads Looker data and combines it with contextual signals (weather, events, demographics) to generate Fashion-specific insight cards. No custom development required.
Your online and offline data live in different worlds. Ward solves this with automated insight cards: Unified insight cards across online and in-store channels. Cross-channel promo effectiveness with true attribution. Customer journey tracking across digital and physical touchpoints.
Ward delivers daily insight cards covering Sell-through rate, Markdown %, Return rate, tailored for E-Commerce decision-making. Each card includes what changed, why it matters, and what to do next.
Ward tracks style-size-color availability, broken assortment rates, size-level sell-through velocity, and transfer opportunity value. It distinguishes supply-driven stockouts from allocation-driven gaps where inventory exists but sits in the wrong stores.
Ward reveals that a significant share of top styles have broken size runs across the chain, popular sizes depleted while other sizes sit. Ward recommends urgent inter-store transfers for the highest-revenue styles and a size curve recalibration for the next allocation cycle. Operations executes within 48 hours to protect at-risk revenue.
First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.
No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.
Related solutions
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Root causes, not just alerts. See it on your data.
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