A specialty Head of E-Com running stockout on Looker
Your online and offline data live in different worlds. Ward detects specialty stockout movement in your Looker data in time to act, with the cause and what to do about it attached.
How a specialty Head of E-Com runs stockout on Looker / Looker Studio
A Specialty Retail operator is monitoring 5,000+ SKUs across boutiques. High-consideration purchases, curated assortments, and customer lifetime value. Ward tracks the metrics that matter for margin-rich retail.
Your online and offline data live in different worlds. Ward pulls forward the inputs that change a e-commerce decision.
Stockout Prediction. Ward detects SKUs trending toward zero-on-hand and alerts your team with replenishment recommendations before customers notice.
What Ward does with that: Ward analyzes sell-through velocity, current inventory levels, lead times, and supplier reliability to predict stockouts 24-72 hours before they occur.
How the connection works. Ward can query Looker via API or connect directly to the underlying database. Either way, Ward monitors while your team browses.
What you get
- Priority ranking by revenue impact
- Reduce lost sales by catching gaps early
- Automated replenishment recommendations
- Supplier-aware lead time modeling
Chat
Ask anything. Ward routes to the right agent and returns cited answers.
I pulled traffic against conversion by hour for the four flagships. Traffic is fine. The gap is coverage and depth.
| Signal | Finding |
|---|---|
traffic_conversion | Conversion 18.4% vs. 23.1% chain, all of the gap in 12–2p and 5–7p |
labor.coverage | One associate on the floor through both peaks at 3 of 4 doors |
inventory.depth | Top 20 styles at 1.4 units per size, walk-away rate +9% |
Recommend: add floor coverage to both peak windows, deepen the top 20 styles to three per size at the flagships, and route the walk-away list to clienteling.
traffic_conversion…
Reporting
Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.
| Model | Horizon | MAPE |
|---|---|---|
holt_winters | 4wk | 4.1% |
arima_sarimax | 13wk | 8.9% |
gbm_demand | 1wk | 2.1% |
bayes_hier | new store | 11.4% |
Sources
Connect external systems to the data lake.
| Name | Type | Last sync |
|---|---|---|
shopify_orders_daily | import | 2m ago |
lightspeed_store_sales | import | 2m ago |
netsuite_inventory_snapshot | import | 14m ago |
retail_customer_ltv | import | 1h ago |
retail_traffic_conversion | import | 1h ago |
retail_clienteling_log | import | 1h ago |
retail_ga4_website_daily | import | 1h ago |
Policies
Browse and manage Cedar access policies for your tenant.
| Policy ID | Effect | Resources |
|---|---|---|
ops-read-default | permit | Model::* |
crm-read-ltv | permit | Model::"customer_ltv" |
associate-pii-blocked | forbid | Model::"customer_pii" |
merch-read-assortment | permit | Model::"sales_by_tier" |
Why Stockout matters for Specialty retail
In specialty retail, curation is the brand promise, a missing signature item undermines the trust that drives the entire customer relationship. Ward monitors sell-through velocity against curated assortment targets to predict gaps in the items that define your store's point of view, not just high-velocity commodities.
Why this combination
is its own problem.
Stockout Prediction behaves differently in specialty retail than it does anywhere else. The fleet shape, the SKU count, and the speed of the category all change what counts as a real signal and what is noise. Ward is tuned to the specialty version.
- 01 Specialty brands often have 4-8 week lead times with limited distribution; standard safety stock thresholds aren't calibrated for the lead-time risk.
- 02 Reorder algorithms tuned to category-average velocity miss the social-media-driven demand spikes that define specialty retail trend cycles.
Benchmarks. Specialty signature-item availability target: 95-98%, gaps below 90% damage repeat purchase rate measurably. Top-50 curated items typically generate 25-40% of revenue at 2-3x the gross margin of commodity tail.
What Ward has eyes on.
Know before the shelf empties. Ward runs the model continuously rather than on a reporting cycle, which is why a finding lands the morning the pattern starts instead of at the end of the period.
Coverage is store by store, category by category. Ward scans continuously CLV, conversion rate, units per transaction across 5,000+ SKUs and compares each store against its own baseline, not against the chain. That is the difference between knowing the footprint is fine and knowing which seven boutiques are not.
The connection to Looker / Looker Studio is read-only and runs on your schedule. Ward reads looker API for query results, underlying database (direct), and the rest of the feed, then stitches together it with external context your BI does not carry: weather, local events, competitor pricing.
At the metric level. Ward tracks signature-item availability, companion purchase patterns, social media demand signals for trend-driven products, and reorder-lead-time risk for specialty brands with limited distribution.
What the first 90 days
actually look like.
-
01
Week 1: connect
Read-only credentials to Looker / Looker Studio. Ward pulls from looker API for query results, underlying database (direct), lookML model metadata and starts building baselines. First daily cards land inside 48 hours, before baselines are stable, so you can see the shape of the output early.
-
02
Weeks 2 to 3: calibration
Baselines stabilize per store and per category. Ward stops flagging normal variance and starts flagging exceptions. This is the window where the false positive rate drops sharply.
-
03
Weeks 4 to 12: steady state
Ward hands back findings on a daily cycle, each with the driver and what to do about it. Volume settles at a level a single person can read over coffee. The measure of success is not how many insight cards arrive, it is how many get acted on.
How Ward connects to Looker / Looker Studio
Ward does not replace Looker. Ward watches the same data Looker visualizes and proactively alerts when something changes. Your dashboards stay. Ward adds intelligence.
Setup: Ward can query Looker via API or connect directly to the underlying database. Either way, Ward monitors while your team browses.
Data Ward reads from Looker
Impact metrics with Looker
Data lake enrichment
Ward enriches Looker data with: Looker query results, Underlying database, Weather & events, Competitor data, Customer segments
Your online and offline data live in different worlds.
- ×Nobody can see one inventory position across every channel
- ×Online promo performance is measured separately from in-store
- ×Customer behavior data is siloed by channel
- ×BOPIS/BORIS operational complexity is growing unchecked
- ×Digital marketing attribution stops at the click
- ✓Unified insight cards across online and in-store channels
- ✓Cross-channel promo effectiveness with true attribution
- ✓Customer journey tracking across digital and physical touchpoints
- ✓BOPIS fulfillment performance monitoring with exception cards
- ✓Full-funnel marketing attribution to in-store conversion
Retailers with unified omnichannel data see 30% higher lifetime value per customer. Source: Harvard Business Review
Specialty KPI impact
Frequently asked questions
Ward detects SKUs trending toward zero-on-hand and alerts your team with replenishment recommendations before customers notice. For Specialty retail specifically, Ward monitors 5,000+ SKUs across your boutiques and delivers automated insight cards with root cause analysis and recommended actions.
Ward tracks CLV, Conversion rate, Units per transaction, Repeat purchase rate, Sell-through by tier at the store-category level. Ward analyzes sell-through velocity, current inventory levels, lead times, and supplier reliability to predict stockouts 24-72 hours before they occur.
Ward can query Looker via API or connect directly to the underlying database. Either way, Ward monitors while your team browses. Data points include: Looker API for query results, Underlying database (direct), LookML model metadata.
Yes. Ward reads Looker data and combines it with contextual signals (weather, events, demographics) to generate Specialty-specific insight cards. No custom development required.
Your online and offline data live in different worlds. Ward solves this with automated insight cards: Unified insight cards across online and in-store channels. Cross-channel promo effectiveness with true attribution. Customer journey tracking across digital and physical touchpoints.
Ward delivers daily insight cards covering CLV, Conversion rate, Units per transaction, tailored for E-Commerce decision-making. Each card includes what changed, why it matters, and what to do next.
Ward tracks signature-item availability, companion purchase patterns, social media demand signals for trend-driven products, and reorder-lead-time risk for specialty brands with limited distribution.
Ward detects a premium raw dog food brand selling through far faster than the reorder algorithm anticipates, driven by a viral social media campaign. Standard reordering will stock out within days. Ward issues an emergency PO recommendation and flags a companion product, a probiotic supplement already depleted at several stores, to protect the full basket.
First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.
No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.
Related solutions
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Root causes, not just alerts. See it on your data.
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