Store Operations · Convenience · Specialty

Endcap Velocity Check

Endcap underperforming its rent. Proposes a higher-velocity swap.

Target KPI Endcap ROI
Executes in ≤ 24 hours
System of record POS · space planning
Trigger condition

An endcap returns less margin per linear foot than the store average for the aisle behind it, across a full two-week display cycle.

Write-back

Display change proposed in the space planning tool; POS reporting tag updated for the new occupant.

Every write is gated on an approver role you name. Nothing runs unattended.

Procedure
  1. Measure margin per linear foot for the endcap against both the aisle average and the prior occupant.
  2. Net out the vendor-funded display allowance, which is often the only reason the endcap earns its place.
  3. Rank the candidate replacements on realised velocity in this store rather than chain-wide.
  4. Open a case to the store and category leads, gated on approval where a trade agreement is involved.
  5. Close when the replacement clears the aisle-average return over its first full cycle.
Outcome metric

Margin per linear foot over the first two-week cycle vs. the displaced item, including display funding on both sides.

The case closes on this number, not on the action being taken. A playbook without a close condition is a dashboard.

Run Endcap Velocity Check on your data.

Pick three playbooks from the catalog. We wire them against your system of record for the pilot.

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