Grocery · Assortment · BigQuery · Director Store Ops

A grocery Director Store Ops running assortment on BigQuery

Ward reads any BigQuery dataset, gA4 event exports, ads data transfers from Google BigQuery, keeps a running read on assortment over 30,000+ grocery SKUs, and delivers the store operations read daily.

How a grocery Director Store Ops runs assortment on Google BigQuery

Managing 800 stores from a spreadsheet is insane. Ward writes the finding at the altitude a Director Store Ops works at.

Assortment Planning is a card type Ward runs continuously. Ward analyzes sell-through by store cluster to recommend which SKUs to add, drop, or reallocate.

Applied to Grocery & Supermarket, the surface area is 30,000+ SKUs throughout stores. Fresh availability, shrinkage, and promo effectiveness across hundreds of stores. Ward monitors perishable turn rates and flags waste before it happens.

What Ward does with that: Ward clusters stores by demographic, traffic, and sales patterns, then measures SKU performance against cluster benchmarks.

How the connection works. Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule.

The short list

  • Store cluster segmentation
  • SKU rationalization recommendations
  • Whitespace opportunity detection
  • Planogram optimization inputs
app.getward.ai Live demo
Acme Grocery @Merchandising: Fresh Analyst claude-sonnet default
A

Chat

Ask anything. Ward routes to the right agent and returns cited answers.

Why did Store 37 miss target last week?
You · 9:42 AM
Schema Scout · routed to Merchandising Agent

I pulled Store 37’s last 28 days against the chain baseline. Two root causes, both compounding.

SignalFinding
labor_efficiencyRev/labor-hour −22% vs. cluster, staffing mismatch at 11a–1p peak
inventory.freshFresh fill 83%, backroom replenishment lag at 2–4p
promo.liftBOGO crackers cannibalized Brand Y by 28%, net category +6%

Recommend: re-baseline Store 37 schedule against true peak, raise replen window to 1p, and review the BOGO before next cycle.

8 parallel queries 3 sources cited confidence 0.92
Show me how to fix the staffing mismatch.
You · 9:43 AM
Labor Agent · drafting schedule diff
Querying labor_scheduling
Ask anything, Ward routes to the right agent. Cmd+K

Reporting

Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.

7d13w52w
Revenue vs. forecast
$48.2M
+4.2% WoW
Gross margin, center store
22.6%
−3.2pp
Fill rate, fresh
83.4%
−4.1pp
Shrink, West region
2.41%
+0.8pp
Revenue vs. forecast 13 weeks actual, 6 weeks forecast, 80% interval
Actual Forecast 80% interval
% of plan 106 94 100 forecast → W−13 W−5 today +6wk
Holt-Winters + weather regressor MAPE 4.1% at 4wk Backtested 24 months Crosses plan in 3 weeks
Forecast error by horizon MAPE, 24-month backtest
1wk 2.1%
2wk 3.0%
4wk 4.1%
8wk 6.3%
13wk 8.9%
Accuracy bar for promo decisions: ≤5% at 4wk
Models in production Every forecast ships a model card
ModelHorizonMAPE
holt_winters4wk4.1%
arima_sarimax13wk8.9%
gbm_demand1wk2.1%
bayes_hiernew store11.4%

Sources

Connect external systems to the data lake.

NameTypeLast sync
sap_pos_transactionsimport2m ago
sap_inventory_shrinkageimport2m ago
sap_labor_schedulingimport14m ago
relex_replenishment_planimport1h ago
blue_yonder_forecast_dailyimport1h ago
retail_fresh_waste_dailyimport1h ago
retail_promo_calendarimport1h ago

Policies

Browse and manage Cedar access policies for your tenant.

TLS 1.3 AES-256 Read-only SOC 2 II
Policy IDEffectResources
merch-read-defaultpermitModel::*
lp-read-shrinkagepermitModel::"inventory_shrinkage"
vendor-blockedforbidModel::"labor_*"
fresh-team-westpermitModel::"fresh_waste_daily"
Assortment for Grocery on BigQuery data, live product demo.

Why Assortment matters for Grocery retail

Every assortment addition displaces something else, so the real question is incremental contribution after cannibalization and basket effects. Ward clusters stores by demographics, traffic, and competitive set, then benchmarks SKU performance at the cluster level to produce assortment recommendations that go beyond national planograms.

What Ward has eyes on.

Ward reads any BigQuery dataset, gA4 event exports, ads data transfers from Google BigQuery on a read-only connection. Nothing is written back, and your Data Platform configuration does not change. BigQuery stays the system of record.

The assortment model runs every morning, not on a reporting calendar. It flags the pattern, traces what caused it, and attaches a recommended action before the number reaches a review deck.

Coverage is store by store, category by category. Ward keeps a running read on fill rate, shrinkage %, fresh waste % throughout 30,000+ SKUs and compares each store against its own baseline, not against the chain. That is the difference between knowing the fleet is fine and knowing which seven stores are not.

At the metric level. Ward tracks SKU productivity (revenue per facing), incremental contribution, substitution patterns, and cluster-level demand elasticity, all weighted against supplier fill rates and promotional obligations.

Signals · POS at SKU-store-week, planogram positions, slot fee schedules, supplier promotional commitments, demographic overlays, and competitive proximity data.

Why this combination
is its own problem.

Assortment Planning behaves differently in grocery retail than it does anywhere else. The store base shape, the SKU count, and the speed of the category all change what counts as a real indicator and what is noise. Ward is tuned to the grocery version.

  • 01 Slot fees from CPG vendors lock in SKUs that don't earn their facing, Ward exposes the cost-of-inclusion versus actual revenue per linear foot.
  • 02 Cluster definitions based on store size or banner miss the demographic signal; two same-size stores can have completely different shopper profiles.

Benchmarks. A typical grocery store carries 30,000-45,000 SKUs; the bottom 20% generate under 2% of revenue. Cluster-aware assortment usually frees 5-12% of facings without a revenue drop, which translates to space for 1,500-3,000 better-fit SKUs per store cluster.

What the first 90 days
actually look like.

  1. 01

    Week 1: read-only connection

    Ward sits on top of Google BigQuery with read-only credentials and begins ingesting any BigQuery dataset and gA4 event exports. No config changes on your side. First insight cards arrive in two days.

  2. 02

    Weeks 2 to 3: baselines

    Ward needs roughly two weeks of history per store to separate a real deviation from normal variance. During this window the cards are directionally right and the thresholds are still moving.

  3. 03

    Weeks 4 to 12: steady state

    Ward hands back daily cards on a daily cycle, each with the driver and a recommended move. Volume settles at a level a single person can read over coffee. The measure of success is not how many daily cards arrive, it is how many get acted on.

How Ward connects to Google BigQuery

Ward queries BigQuery using your existing datasets. GA4 exports, POS data, CRM exports. Ward reads it where it lives.

Setup: Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule.

Data Ward reads from BigQuery

Any BigQuery dataset
GA4 event exports
Ads data transfers
Custom ETL outputs

Impact metrics with BigQuery

Time to Insight
No staging required
GA4, POS, and CRM datasets queried in place.
Marketing Attribution
Online-offline linked
GA4 events joined with in-store POS to close attribution gaps.
Data Activation
Historical data made queryable
Years of unqueried BigQuery data brought into analysis.
Anomaly Detection Speed
Always-on monitoring
Deviations caught between scheduled dashboard reviews.

Data lake enrichment

Ward enriches BigQuery data with: Any BigQuery dataset, GA4 event exports, Weather & events, Demographics, Custom feeds

Managing 800 stores from a spreadsheet is insane.

Pain points
  • ×Morning check-ins rely on phone calls and email chains
  • ×No single view of which stores need attention today
  • ×Labor scheduling is disconnected from demand signals
  • ×Planogram compliance is checked manually, quarterly
  • ×Exception management is reactive and inconsistent
How Ward helps
  • Morning brief delivered at 06:47 with prioritized action list
  • Estate-wide heat map of store performance, updated hourly
  • Staffing recommendations correlated with predicted traffic
  • Planogram compliance anomalies detected and flagged
  • Consistent exception handling with recommended actions

Poor labor allocation and inconsistent execution cost multi-store retailers 3–5% in lost sales. Source: RSR Research

Grocery KPI impact

Shrinkage
Cause-level attribution
Loss prevention shifts from guesswork to targeted intervention.
Fill Rate
24–72hr head start
Stockout prediction cards arrive before customers notice gaps.
Fresh Waste
Flagged before spoilage
Perishable turn rates monitored by store.
Promo ROI
Net lift, not gross
True lift net of cannibalization and pull-forward.

Frequently asked questions

Ward analyzes sell-through by store cluster to recommend which SKUs to add, drop, or reallocate. For Grocery retail specifically, Ward monitors 30,000+ SKUs across your stores and delivers automated insight cards with root cause analysis and recommended actions.

Ward tracks Fill rate, Shrinkage %, Fresh waste %, Promo lift, Basket size at the store-category level. Ward clusters stores by demographic, traffic, and sales patterns, then measures SKU performance against cluster benchmarks.

Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule. Data points include: Any BigQuery dataset, GA4 event exports, Ads data transfers, Custom ETL outputs.

Yes. Ward reads BigQuery data and combines it with contextual signals (weather, events, demographics) to generate Grocery-specific insight cards. No custom development required.

Managing 800 stores from a spreadsheet is insane. Ward solves this with automated insight cards: Morning brief delivered at 06:47 with prioritized action list. Estate-wide heat map of store performance, updated hourly. Staffing recommendations correlated with predicted traffic.

Ward delivers daily insight cards covering Fill rate, Shrinkage %, Fresh waste %, tailored for Store Operations decision-making. Each card includes what changed, why it matters, and what to do next.

Ward tracks SKU productivity (revenue per facing), incremental contribution, substitution patterns, and cluster-level demand elasticity, all weighted against supplier fill rates and promotional obligations.

A category manager reviews the natural/organic section across 300 stores. Ward's analysis reveals three distinct clusters: urban health-conscious stores that should carry more SKUs, suburban stores that match the national plan, and rural locations where organic moves at a fraction of the estate average. The one-size-fits-all planogram leaves revenue on the table in urban stores while it ties up slow-moving inventory in rural ones.

First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.

No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.

See what Grocery assortment problems Ward catches.

Root causes, not just alerts. See it on your data.

Read-only to start · your LLM keys · SOC 2 Type II underway · or book a call directly

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