Assortment Planning for Grocery on BigQuery, built for technology
The business wants AI. You sign off on the architecture. Ward picks up grocery assortment movement in your BigQuery data early, with the cause and a recommended action attached.
How a grocery Head of IT runs assortment on Google BigQuery
The business wants AI. You sign off on the architecture. Ward raises the inputs that change a technology decision.
Assortment Planning. Ward analyzes sell-through by store cluster to recommend which SKUs to add, drop, or reallocate.
For Grocery & Supermarket retailers, that means tracking 30,000+ SKUs across stores. Fresh availability, shrinkage, and promo effectiveness across hundreds of stores. Ward monitors perishable turn rates and flags waste before it happens.
How Ward returns Assortment cards: Ward clusters stores by demographic, traffic, and sales patterns, then measures SKU performance against cluster benchmarks.
Setup: Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule.
The short list
- Whitespace opportunity detection
- Planogram optimization inputs
- Store cluster segmentation
- SKU rationalization recommendations
Chat
Ask anything. Ward routes to the right agent and returns cited answers.
I pulled Store 37’s last 28 days against the chain baseline. Two root causes, both compounding.
| Signal | Finding |
|---|---|
labor_efficiency | Rev/labor-hour −22% vs. cluster, staffing mismatch at 11a–1p peak |
inventory.fresh | Fresh fill 83%, backroom replenishment lag at 2–4p |
promo.lift | BOGO crackers cannibalized Brand Y by 28%, net category +6% |
Recommend: re-baseline Store 37 schedule against true peak, raise replen window to 1p, and review the BOGO before next cycle.
labor_scheduling…
Reporting
Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.
| Model | Horizon | MAPE |
|---|---|---|
holt_winters | 4wk | 4.1% |
arima_sarimax | 13wk | 8.9% |
gbm_demand | 1wk | 2.1% |
bayes_hier | new store | 11.4% |
Sources
Connect external systems to the data lake.
| Name | Type | Last sync |
|---|---|---|
sap_pos_transactions | import | 2m ago |
sap_inventory_shrinkage | import | 2m ago |
sap_labor_scheduling | import | 14m ago |
relex_replenishment_plan | import | 1h ago |
blue_yonder_forecast_daily | import | 1h ago |
retail_fresh_waste_daily | import | 1h ago |
retail_promo_calendar | import | 1h ago |
Policies
Browse and manage Cedar access policies for your tenant.
| Policy ID | Effect | Resources |
|---|---|---|
merch-read-default | permit | Model::* |
lp-read-shrinkage | permit | Model::"inventory_shrinkage" |
vendor-blocked | forbid | Model::"labor_*" |
fresh-team-west | permit | Model::"fresh_waste_daily" |
Why Assortment matters for Grocery retail
Every assortment addition displaces something else, so the real question is incremental contribution after cannibalization and basket effects. Ward clusters stores by demographics, traffic, and competitive set, then benchmarks SKU performance at the cluster level to produce assortment recommendations that go beyond national planograms.
What Ward has eyes on.
The connection to Google BigQuery is read-only and runs on your schedule. Ward pulls from any BigQuery dataset, gA4 event exports, and the rest of the feed, then joins it with external context your Data Platform does not carry: weather, local events, competitor pricing.
Stock what sells. Cut what doesn't. Ward runs the model continuously rather than on a reporting cycle, which is why a finding lands the morning the pattern starts instead of at the end of the period.
Coverage is store by store, category by category. Ward tracks fill rate, shrinkage %, fresh waste % over 30,000+ SKUs and compares each store against its own baseline, not against the chain. That is the difference between knowing the estate is fine and knowing which seven stores are not.
At the metric level. Ward tracks SKU productivity (revenue per facing), incremental contribution, substitution patterns, and cluster-level demand elasticity, all weighted against supplier fill rates and promotional obligations.
Why this combination
is its own problem.
A Head of IT in grocery retail owns numbers that move faster than the reporting cycle that covers them. Fill rate, shrinkage %, fresh waste % shift store by store, daily. A monthly pack cannot represent that. The business wants AI. You sign off on the architecture.
- 01 Cluster definitions based on store size or banner miss the demographic signal; two same-size stores can have completely different shopper profiles.
- 02 New-item performance gets evaluated against chain averages instead of cluster benchmarks, so winners in one cluster are killed because they fail in another.
Benchmarks. A typical grocery store carries 30,000-45,000 SKUs; the bottom 20% generate under 2% of revenue. Cluster-aware assortment usually frees 5-12% of facings without a revenue drop, which translates to space for 1,500-3,000 better-fit SKUs per store cluster.
What the first 90 days
actually look like.
-
01
Week 1: read-only connection
Ward reads from Google BigQuery with read-only credentials and begins ingesting any BigQuery dataset and gA4 event exports. No config changes on your side. First cards arrive within 48 hours.
-
02
Weeks 2 to 3: calibration
Baselines stabilize per store and per category. Ward stops flagging normal variance and starts flagging exceptions. This is the window where the false positive rate drops sharply.
-
03
Weeks 4 to 12: operating rhythm
Insight cards arrive every morning and get triaged like any other queue. Most teams find the volume settles into something one person clears in ten minutes. What matters is the action rate, not the alert count.
How Ward connects to Google BigQuery
Ward queries BigQuery using your existing datasets. GA4 exports, POS data, CRM exports. Ward reads it where it lives.
Setup: Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule.
Data Ward reads from BigQuery
Impact metrics with BigQuery
Data lake enrichment
Ward enriches BigQuery data with: Any BigQuery dataset, GA4 event exports, Weather & events, Demographics, Custom feeds
The business wants AI. You sign off on the architecture.
- ×Business sponsor already chose the vendor. You inherit the security review
- ×Every AI vendor wants write access and a copy of the production data
- ×Model lock-in means rewriting the stack when GPT or Claude moves again
- ×Audit trail is an afterthought. Compliance has nothing to pull on
- ×Data lake project keeps getting bumped for the next thing the business wants
- ✓Federated query: data stays in your warehouse. No copies, no shadow lake
- ✓Read-only credentials. Cedar policies enforce least-privilege per agent
- ✓LLM-agnostic. Anthropic, OpenAI, Gemini, Ollama. Bring your own keys
- ✓Every query, every model, every source logged. SIEM-ready audit output
- ✓VPC peering, PrivateLink, SOC 2 II. Your security review is short
74% of enterprise AI projects stall before production. Integration debt and security review are the top two reasons. Source: Gartner
Grocery KPI impact
Frequently asked questions
Ward analyzes sell-through by store cluster to recommend which SKUs to add, drop, or reallocate. For Grocery retail specifically, Ward monitors 30,000+ SKUs across your stores and delivers automated insight cards with root cause analysis and recommended actions.
Ward tracks Fill rate, Shrinkage %, Fresh waste %, Promo lift, Basket size at the store-category level. Ward clusters stores by demographic, traffic, and sales patterns, then measures SKU performance against cluster benchmarks.
Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule. Data points include: Any BigQuery dataset, GA4 event exports, Ads data transfers, Custom ETL outputs.
Yes. Ward reads BigQuery data and combines it with contextual signals (weather, events, demographics) to generate Grocery-specific insight cards. No custom development required.
The business wants AI. You sign off on the architecture. Ward solves this with automated insight cards: Federated query: data stays in your warehouse. No copies, no shadow lake. Read-only credentials. Cedar policies enforce least-privilege per agent. LLM-agnostic. Anthropic, OpenAI, Gemini, Ollama. Bring your own keys.
Ward delivers daily insight cards covering Fill rate, Shrinkage %, Fresh waste %, tailored for Technology decision-making. Each card includes what changed, why it matters, and what to do next.
Ward tracks SKU productivity (revenue per facing), incremental contribution, substitution patterns, and cluster-level demand elasticity, all weighted against supplier fill rates and promotional obligations.
A category manager reviews the natural/organic section across 300 stores. Ward's analysis reveals three distinct clusters: urban health-conscious stores that should carry more SKUs, suburban stores that match the national plan, and rural locations where organic moves at a fraction of the estate average. The one-size-fits-all planogram leaves revenue on the table in urban stores while it ties up slow-moving inventory in rural ones.
First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.
No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.
Related solutions
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Root causes, not just alerts. See it on your data.
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