Assortment Planning: Grocery retail, BigQuery data, Procurement decisions
Stock what sells. Cut what doesn't. Ward runs it on BigQuery data throughout your grocery store base, scoped to procurement.
Assortment Planning for Grocery on BigQuery, scoped to procurement
Assortment Planning, in one sentence. Ward analyzes sell-through by store cluster to recommend which SKUs to add, drop, or reallocate.
Applied to Grocery & Supermarket, the surface area is 30,000+ SKUs over stores. Fresh availability, shrinkage, and promo effectiveness across hundreds of stores. Ward monitors perishable turn rates and flags waste before it happens.
Merchandising wants Ward. You sign the contract. Ward filters to what a Head of Procurement can act on and drops the rest.
How Ward returns Assortment insight cards: Ward clusters stores by demographic, traffic, and sales patterns, then measures SKU performance against cluster benchmarks.
Getting the data in. Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule.
Key capabilities
- SKU rationalization recommendations
- Whitespace opportunity detection
- Planogram optimization inputs
- Store cluster segmentation
Chat
Ask anything. Ward routes to the right agent and returns cited answers.
I pulled Store 37’s last 28 days against the chain baseline. Two root causes, both compounding.
| Signal | Finding |
|---|---|
labor_efficiency | Rev/labor-hour −22% vs. cluster, staffing mismatch at 11a–1p peak |
inventory.fresh | Fresh fill 83%, backroom replenishment lag at 2–4p |
promo.lift | BOGO crackers cannibalized Brand Y by 28%, net category +6% |
Recommend: re-baseline Store 37 schedule against true peak, raise replen window to 1p, and review the BOGO before next cycle.
labor_scheduling…
Reporting
Pinned views built from saved data-lake queries. Every number re-derivable from its SQL.
| Model | Horizon | MAPE |
|---|---|---|
holt_winters | 4wk | 4.1% |
arima_sarimax | 13wk | 8.9% |
gbm_demand | 1wk | 2.1% |
bayes_hier | new store | 11.4% |
Sources
Connect external systems to the data lake.
| Name | Type | Last sync |
|---|---|---|
sap_pos_transactions | import | 2m ago |
sap_inventory_shrinkage | import | 2m ago |
sap_labor_scheduling | import | 14m ago |
relex_replenishment_plan | import | 1h ago |
blue_yonder_forecast_daily | import | 1h ago |
retail_fresh_waste_daily | import | 1h ago |
retail_promo_calendar | import | 1h ago |
Policies
Browse and manage Cedar access policies for your tenant.
| Policy ID | Effect | Resources |
|---|---|---|
merch-read-default | permit | Model::* |
lp-read-shrinkage | permit | Model::"inventory_shrinkage" |
vendor-blocked | forbid | Model::"labor_*" |
fresh-team-west | permit | Model::"fresh_waste_daily" |
Why Assortment matters for Grocery retail
Every assortment addition displaces something else, so the real question is incremental contribution after cannibalization and basket effects. Ward clusters stores by demographics, traffic, and competitive set, then benchmarks SKU performance at the cluster level to produce assortment recommendations that go beyond national planograms.
What Ward has eyes on.
The assortment model runs each day, not on a reporting calendar. It spots the pattern, traces the cause, and attaches a recommended move before the number reaches a review deck.
Coverage is store by store, category by category. Ward scans continuously fill rate, shrinkage %, fresh waste % over 30,000+ SKUs and compares each store against its own baseline, not against the chain. That is the difference between knowing the footprint is fine and knowing which seven stores are not.
The connection to Google BigQuery is read-only and runs on your schedule. Ward pulls from any BigQuery dataset, gA4 event exports, and the rest of the feed, then cross-references it with external context your Data Platform does not carry: weather, local events, competitor pricing.
At the metric level. Ward tracks SKU productivity (revenue per facing), incremental contribution, substitution patterns, and cluster-level demand elasticity, all weighted against supplier fill rates and promotional obligations.
Why this combination
is its own problem.
Google BigQuery is the system of record for most grocery operators of your size, which means the signals Ward needs are already there. The gap is not data collection. It is that nobody has time to read any BigQuery dataset and gA4 event exports every morning over every store.
- 01 Cluster definitions based on store size or banner miss the demographic signal; two same-size stores can have completely different shopper profiles.
- 02 Slot fees from CPG vendors lock in SKUs that don't earn their facing, Ward exposes the cost-of-inclusion versus actual revenue per linear foot.
Benchmarks. A typical grocery store carries 30,000-45,000 SKUs; the bottom 20% generate under 2% of revenue. Cluster-aware assortment usually frees 5-12% of facings without a revenue drop, which translates to space for 1,500-3,000 better-fit SKUs per store cluster.
What the first 90 days
actually look like.
-
01
Week 1: connect
Read-only credentials to Google BigQuery. Ward ingests any BigQuery dataset, gA4 event exports, ads data transfers and starts building baselines. First findings land inside 48 hours, before baselines are stable, so you can see the shape of the output early.
-
02
Weeks 2 to 3: baselines
Ward needs roughly two weeks of history per store to separate a real deviation from normal variance. During this window the daily cards are directionally right and the thresholds are still moving.
-
03
Weeks 4 to 12: steady state
Ward returns insight cards daily, each with root cause and a recommended action. Volume settles at a level a single person can read over coffee. The measure of success is not how many daily cards arrive, it is how many get acted on.
How Ward connects to Google BigQuery
Ward queries BigQuery using your existing datasets. GA4 exports, POS data, CRM exports. Ward reads it where it lives.
Setup: Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule.
Data Ward reads from BigQuery
Impact metrics with BigQuery
Data lake enrichment
Ward enriches BigQuery data with: Any BigQuery dataset, GA4 event exports, Weather & events, Demographics, Custom feeds
Merchandising wants Ward. You sign the contract.
- ×Business sponsor saw the demo. You have a week to vet a vendor you didn't pick
- ×AI vendors price by seats and tokens. Total cost is unknowable until invoice three
- ×Multi-year commits with auto-renew. No exit if the pilot stalls
- ×Renewals come back 30% higher, with no room to push back and no benchmark to cite
- ×Security and DPA reviews start after the team has already committed
- ✓MSA, DPA, SOC 2 Type II underway, and architecture review available before signature
- ✓Month-to-month contracts. No multi-year lock-in. No auto-renew traps
- ✓Transparent pricing set by scope and store count
- ✓14-day insight guarantee. If Ward doesn't deliver, month two is on us
- ✓AI strategy, orchestration and reporting-layer work in enterprise grocery at nine-figure revenue. Reference calls available before signature
Enterprise SaaS spend grew 18% YoY. 53% of subscriptions are underused or duplicative. Source: Gartner
Grocery KPI impact
Frequently asked questions
Ward analyzes sell-through by store cluster to recommend which SKUs to add, drop, or reallocate. For Grocery retail specifically, Ward monitors 30,000+ SKUs across your stores and delivers automated insight cards with root cause analysis and recommended actions.
Ward tracks Fill rate, Shrinkage %, Fresh waste %, Promo lift, Basket size at the store-category level. Ward clusters stores by demographic, traffic, and sales patterns, then measures SKU performance against cluster benchmarks.
Service account with BigQuery Data Viewer role. Ward runs read-only SQL queries on your schedule. Data points include: Any BigQuery dataset, GA4 event exports, Ads data transfers, Custom ETL outputs.
Yes. Ward reads BigQuery data and combines it with contextual signals (weather, events, demographics) to generate Grocery-specific insight cards. No custom development required.
Merchandising wants Ward. You sign the contract. Ward solves this with automated insight cards: MSA, DPA, SOC 2 Type II underway, and architecture review available before signature. Month-to-month contracts. No multi-year lock-in. No auto-renew traps. Transparent pricing set by scope and store count.
Ward delivers daily insight cards covering Fill rate, Shrinkage %, Fresh waste %, tailored for Procurement decision-making. Each card includes what changed, why it matters, and what to do next.
Ward tracks SKU productivity (revenue per facing), incremental contribution, substitution patterns, and cluster-level demand elasticity, all weighted against supplier fill rates and promotional obligations.
A category manager reviews the natural/organic section across 300 stores. Ward's analysis reveals three distinct clusters: urban health-conscious stores that should carry more SKUs, suburban stores that match the national plan, and rural locations where organic moves at a fraction of the estate average. The one-size-fits-all planogram leaves revenue on the table in urban stores while it ties up slow-moving inventory in rural ones.
First insight cards arrive within 48 hours of data connection. Ward needs approximately 2 weeks to establish stable baselines for your specific operation.
No. Ward sits on top of your existing stack. It is the proactive intelligence layer that watches your data continuously and delivers insight cards, so your team acts on findings instead of hunting for them.
Related solutions
See what Grocery assortment problems Ward catches.
Root causes, not just alerts. See it on your data.
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